Contents
Throat clearing and disclaimers
CHAPTER 1 Don’t make me think!
Krug’s First Law of Usability
CHAPTER 2 How we really use the Web
Scanning, satisficing, and muddling through
CHAPTER 3 Billboard Design 101
Designing for scanning, not reading
CHAPTER 4 Animal, Vegetable, or Mineral?
Why users like mindless choices
wordsThe art of not writing for the Web
CHAPTER 6 Street signs and Breadcrumbs
Designing navigation
CHAPTER 7 The Big Bang Theory of Web Design
The importance of getting people off on the right foot
MAKING SURE YOU GOT THEM RIGHT
CHAPTER 8 “The Farmer and the Cowman Should Be Friends”
Why most arguments about usability are a waste of time, and how to avoid them
CHAPTER 9 Usability testing on 10 cents a day
Keeping testing simple—so you do enough of it
LARGER CONCERNS AND OUTSIDE INFLUENCES
CHAPTER 10 Mobile: It’s not just a city in Alabama anymore
Welcome to the 21st Century. You may experience a slight sense of vertigo
CHAPTER 11 Usability as common courtesy
Why your Web site should be a mensch
CHAPTER 12 Accessibility and you
Just when you think you’re done, a cat floats by with buttered toast strapped to its back
CHAPTER 13 Guide for the perplexed
Making usability happen where you live