Footnotes

^F1.1 The Wizard of Oz (film directed by Victor Fleming 1939)

^F1.2 http://www.newseum.org/todaysfrontpages/flash/

^F2.1 http://www.time.com/time/covers/0,16641,20061225,00.html

^F2.2 http://www.google.com/search?sourceid=navclient&aq=t&ie=UTF-8&rls=GGLG,GGLG:2005-34,GGLG:en&q=yale+university+persuasive+words

^F2.3 http://www.newyorker.com/reporting/2007/11/26/071126fa_fact_lizza

^F2.4 http://www.nytimes.com/2009/01/20/us/politics/20text-obama.html?_r=1

^F2.5 http://www.nytimes.com/2009/01/21/us/politics/21kakutani.html?scp=8&sq=&st=nyt

^F5.1 http://www.smithsonianmag.com/history-archaeology/man-of-his-words.html

^F7.1 http://www.twainquotes.com/

^F8.1 http://www.nytimes.com/2009/04/12/movies/12mcgr.html?_r=1&scp=2&sq=mike%20nichols&st=cse

^F9.1 http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/08/15/DD62124RD6.DTL&hw=vicky+cristina+barcelona+lasalle&sn=001&sc=1000

^F11.1 R.W. Apple Jr., “The Democrats in Atlanta; Dukakis’ Speech Offers His ‘Vision of America’,” New York Times, July 22, 1988

^F11.2 Bill Clinton, My Life (New York: Random House, Inc., 2004)

^F12.1 http://online.wsj.com/article/SB124596573543456401.html

^F12.2 http://www.thedailyshow.com/full-episodes/232256/thu-july-2-2009-robert-kenner

^F12.3 http://adage.com/century/people005.html

^F13.1 Robert Green, The Laws of Power (Viking Adult, 1998)

^F14.1 http://online.wsj.com/article/SB124535297048828601.html

^F14.2 http://www.nytimes.com/2009/07/05/magazine/05FOB-OnLanguage-t.html

^F17.1 http://mashable.com/2010/02/01/condensed-ipad-keynote/

^F18.1 http://online.wsj.com/article/SB10001424052748703740004574513463106012106.html#mod=todays_us_weekend_journal

^F18.2 http://john-irving.com

^F19.1 http://online.wsj.com/article/SB10001424052748703740004574513463106012106.html#mod=todays_us_weekend_journal

^F20.1 http://www.nytimes.com/2002/11/24/magazine/microsofter.html?scp=1&sq=&st=nyt

^F21.1 http://www.nejm.org/doi/full/10.1056/NEJM199303183281123

^F22.1 http://www.nytimes.com/2010/04/25/books/review/Halperint.html?ref=books

^F22.2 http://thecaucus.blogs.nytimes.com/2010/04/25/after-15-months-in-office-policy-vs-politics-for-obama/?ref=todayspaper

^F26.1 Edward Tufte, The Cognizant Style of PowerPoint (Graphics Pr, 2003)

^F29.1 Dr. Stephen Kosslyn, Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations (Oxford University Press, 2007)

^F29.2 http://www.wjh.harvard.edu/~kwn/Kosslyn_pdfs/2005Chabris_chap_in_KnowledgeInfoVisualization_RepresentationalCorrespondence.pdf

^F30.1 http://office.microsoft.com/en-us/templates/TC103382711033.aspx?CategoryID=CT103366151033

^F32.1 http://www.youtube.com/watch?v=GB7S-KOJIfE

^F33.1 http://graphics8.nytimes.com/packages/pdf/weekinreview/20090531_corporate_logos.pdf

^F35.1 http://www.navy.mil/navydata/ships/carriers/rainbow.asp

^F39.1 http://www.nytimes.com/2010/04/27/world/27powerpoint.html?hp

^F39.2 http://worldblog.msnbc.msn.com/_news/2009/12/02/4376696-so-what-is-the-actual-surge-strategy

^F39.3 http://www.afji.com/2009/07/4061641

^F40.1 Catherine Blyth, The Art of Conversation: A Guided Tour of a Neglected Pleasure (Gotham, 2008)

^F40.2 Marshall H. Klaus, John H. Kennell, and Phyllis H. Klaus, Bonding: Building the Foundations of Secure Attachment and Independence (Da Capo Press, 1996)

^F42.1 http://online.wsj.com/article/SB10001424052970203863204574348493483201758.html

^F43.1 http://online.wsj.com/article/SB123802014251941619.html

^F44.1 http://www.kipling.org.uk/poems_if.htm

^F44.2 http://online.wsj.com/article/SB124424873407590721.html

^F45.1 http://www.nytimes.com/2009/07/26/sports/26swim.html?scp=4&sq=karen%20crouse&st=cse

^F49.1 http://www.washingtonpost.com/wp-dyn/content/article/2007/02/22/AR2007022202189.html

^F51.1 http://www.youtube.com/watch?v=NeK5ZjtpO-M

^F53.1 http://online.wsj.com/article/SB10001424052748704576204574529832100929484.html

^F54.1 http://online.wsj.com/article/SB10001424052748703298004574454973666650080.html

^F55.1 Gypsy (film directed by Mervyn LeRoy, 1962)

^F55.2 http://online.wsj.com/article/SB10001424052748703807904575097390662423192.html?KEYWORDS=teachout

^F57.1 http://www.youtube.com/watch?v=M4qGKdl37iY&feature=PlayList&p=2AA13CABCBB3F96C&index=4&playnext=2&playnext_from=PL

^F57.2 http://www.telegraph.co.uk/news/uknews/1564018/Er-a-little-hesitation-can-um-help-your-brain.html

^F58.1 http://www.rollingstone.com/politics/news/17390/119236

^F58.2 http://content.usatoday.com/communities/greenhouse/post/2010/06/bp-tony-hayward-apology/1

^F58.3 http://www.washingtonpost.com/wp-dyn/content/article/2006/08/14/AR2006081401114.html

^F58.4 http://www.washingtonpost.com/ac2/wp-dyn?pagename=article&contentId=A20730-2002Dec6&notFound=true

^F58.5 http://online.wsj.com/article/SB10001424052748704178004575350940170440292.html?mod=ITP_personaljournal_0

^F61.1 Jean Anthelme Brillat-Savarin, The Physiology of Taste: or Meditations on Transcendental Gastronomy (Everyman’s Library, 2009)

^F61.2 Michael Pollan, Food Rules: An Eater’s Manual (Penguin, 2009)

^F63.1 http://www.nytimes.com/2009/04/29/us/politics/29text-obama.html?ref=politics

^F65.1 http://online.wsj.com/article/SB123361001775640785.html

^F67.1 Courtesy CNN

^F67.2 http://www.nytimes.com/2009/02/09/us/politics/09text-obama.html

^F68.1 http://www.thedailyshow.com/full-episodes/index.jhtml?episodeId=218354

^F68.2 http://www.usatoday.com/money/media/2009-03-11-cnbc-cramer-stewart_N.htm

^F68.3 http://www.businessweek.com/careers/managementiq/archives/2009/03/jon_stewart_vs.html

^F69.1 David F. Bellet, Retired Chairman Crown Advisors

^F70.1 http://www.nfl.com/players/jerryrice/careerstats?id=RIC128880

^F71.1 http://abcnews.go.com/ThisWeek/week-transcript-kaine-steele/story?id=10721384&page=2

^F71.2 http://www.nytimes.com/2010/05/24/opinion/24douthat.html?hp

^F72.1 http://www.realclearpolitics.com/news/ap/politics/2010/Jun/23/kagan_practices_answers__poise_in_mock_hearings.html

^F73.1 http://www.thedailyshow.com/watch/thu-july-1-2010/release-the-kagan

^F73.2 http://opinionator.blogs.nytimes.com/2010/07/01/past-present-and-future-justice/?emc=eta1

^F74.1 http://rack1.ul.cs.cmu.edu/is/saxe/doc.scn?fr=0&rp=http%3A%2F%2Frack1.ul.cs.cmu.edu%2Fis%2Fsaxe%2F&pg=4

^F78.1 Reprinted by permission of Olivier Fontana

^F78.2 Rudolf Arnheim, Art and Visual Perception: A Psychology of the Creative Eye (University of California Press, 2004)

^F78.3 http://www.bigsiteofamazingfacts.com/why-are-more-people-right-handed-than-left-handed

^F78.4 Courtesy of Eyal Waldman, Chairman of the Board and Chief Executive Officer of Mellanox Technologies