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Design with Type
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Design with Type
by Robin Williams
The Non-Designer’s Design Book, Fourth Edition
Title Page
Copyright Page
Dedication Page
Contents
Is this book for you?
Design Principles
Chapter 1. Introduction
The Joshua tree epiphany
The four basic principles
Contrast
Repetition
Alignment
Proximity
Umm . . .
Chapter 2. Proximity
Put it into words
Summary of proximity
The basic purpose
How to get it
What to avoid
Chapter 3. Alignment
Look around
Designer Eyes
Summary of alignment
The basic purpose
How to get it
What to avoid
Chapter 4. Repetition
Summary of repetition
The basic purpose
How to get it
What to avoid
Chapter 5. Contrast
Summary of contrast
The basic purpose
How to get it
What to avoid
Chapter 7. Design with Color
The amazing color wheel
Color relationships
Complementary
Triads
Split complement triads
Analogous colors
Shades and tints
Make your own shades and tints
Monochromatic colors
Shades and tints in combination
Watch the tones
Warm colors vs. cool colors
How to begin to choose?
CMYK vs. RGB: print vs. screen
CMYK
RGB
Print vs. web color models
Little Quiz #3: Color
Chapter 8. Extra Tips & Tricks
Creating a package or brand
Business cards
Try this . . .
Or this . . .
Tips on designing business cards
Letterhead and envelopes
Try this . . .
Or this . . .
Tips on letterhead and envelope design
Flyers
Try this . . .
Or this . . .
Tips on designing flyers
Newsletters
Try this . . .
Or this . . .
Tips on designing newsletters
Brochures
Try this . . .
Or this . . .
Tips on designing brochures
Postcards
Try this . . .
Or this . . .
Tips on designing postcards
Advertising
Try this . . .
Or this . . .
Tips on designing ads
Résumés
Try this . . .
Or this . . .
Tips on designing résumés
Chapter 9. The Essentials of Typography
One space after punctuation
Quotation marks
Apostrophes
Little Quiz #4: Apostrophes
Dashes
Hyphen -
En dash (short dash) –
Em dash (long dash) —
Special characters
Special characters on the PC
Special characters on the Mac
Accent marks
Accent marks in Windows:
Accent marks on the Mac:
Try this, to type résumé:
Capitals
Underlining
Kerning
Widows and orphans
Miscellaneous
Chapter 10. Type (& Life)
Concord
Conflict
Contrast
Summary
But . . .
Chapter 11. Categories of Type
Oldstyle
Modern
Slab serif
Sans serif
Script
Decorative
Be conscious
Little Quiz #5: Categories of type
Little Quiz #6: Thick/thin transitions
Little Quiz #7: Serifs
Summary
Chapter 12. Type Contrasts
Serif vs. sans serif is a contrast of structure
All caps vs. lowercase is a contrast of form
Roman vs. italic is a contrast of form
Summary
Little Quiz #8: Contrast or conflict
Little Quiz #9: Dos and don’ts
An exercise in combining contrasts
A Few Extras
Chapter 14. Answers & Suggestions
Quiz answers
Little Quiz #1: Design principles (page 90)
Little Quiz #2: Redesign this ad (page 91)
Little Quiz #3: Color (page 112)
Little Quiz #4: Apostrophes (page 155)
Little Quiz #5: Categories of type (page 183)
Little Quiz #6: Thick/thin transition (page 184)
Little Quiz #7: Serifs (page 185)
Little Quiz #8: Contrast or conflict (page 216)
Little Quiz #9: Dos and don’ts (page 217)
Designer Eye suggestions
Chapter 15. Typefaces in this Book
Primary faces
Modern (14 point)
Slab serif (14 point)
Sans serif (13 point)
Oldstyle (14 point)
Ornaments (18 point)
Script (14 point unless noted)
Decorative
Back matter
Appendix: Mini-glossary
Resources
Index
About this book
About this author
Search in book...
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Prev
Previous Chapter
Chapter 8. Extra Tips & Tricks
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Next Chapter
Chapter 9. The Essentials of Typography
Design with Type
typefaces
typefaces
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