About the author

JAMES BORG

The author of the No. 1 bestseller Persuasion and Mind Power, the other two books that form the ‘trilogy’.

With an early interest in the cinema and also the performing arts – especially the presentation and performance of magic – James Borg became interested in the power of body language and its correlation with successful and effective communication, in all areas of life.

With a profound interest in the workings of the human mind, he’s spent a lifetime observing the ‘mind-body’ connection. Following an academic background in economics and psychology, an applied use of his knowledge was honed in a successful career that spans the spectrum of advertising, sales, marketing, work psychology, coaching and journalism.

When not writing, his time is spent in the area of corporate psychology either consulting, coaching or training. An occasional correspondent for newspapers with sports and travel writing, he also contributes to national newspapers (including a column on ‘Body Language’ for the Daily Telegraph) and magazines on the subject of business and communication skills as well as appearing on national radio. His views are sought on the ‘reading’ of body language of ‘celebrities’ in the world of politics, business, sports and show business.

‘Barack Obama was once asked which book he would take to the White House if he became President. His reply was “Abraham Lincoln’s”… sadly I couldn’t think of any which I held in similar esteem. However, James Borg’s book starts to address this situation.’ Supply Management magazine (CIPS)