Finding a new way to use an existing idea in a different context yields new value
Repurposing could also be called recycling – not for ecological reasons, but for profit. For instance, if you have written a non-fiction book, you could use basically the same information to create:
Naturally, you would need to ensure that there are no contractual issues with your publisher regarding exploiting the same information in a way that might compete directly with the book. In fact, most of these additional uses tend to be complementary. People who attend a workshop or teleseminar or hear a podcast or see a video series will be more likely to want to buy the book.
Another example: a friend of mine is a children’s entertainer called ‘Mr Squash’. How could he repurpose his puppet show? Some ideas that come to mind:
As you can see from these two examples, the way to repurpose what you do is to consider all the additional media you might employ:
How many ways can you generate to make more money by extending what you already know and do?
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