4

adapting

When you’re trying to turn a great idea into a great product or service, it can feel like you’re alone. But there are people doing this every day, and you can learn from their experience.

In this part you’ll meet 25 people/companies that have been successful at realising their creative dreams. In each case you’ll discover the creative principles and the methods they used. As well as being inspired, you can adapt their approach to make a success of your project.

I’d love to feature your creative triumph in a future edition of this book. Read on, benefit from these experiences and get to work.

Your future is waiting.