Purpose is the ultimate fuel for our journey through life, George. When we drive with purpose we don’t get tired or bored and our engines don’t burn out. I know you are probably pumped up for this product launch and you should be but you have to ask yourself what’s going to energize you after the launch. Every job on the planet, even that of a professional athlete or movie star, can get old and mundane if we let it. Purpose keeps it fresh. Let me give you an example.

There’s a story about when President Lyndon Johnson visited NASA and as he was walking the halls he came across a janitor who was cleaning up a storm, like the Energizer bunny with a mop in his hand.

The president walked over to the janitor and told him he was the best janitor he had ever seen and the janitor replied, “Sir, I’m not just a janitor, I helped put a man on the moon.” See George, even though he was cleaning floors he had a bigger purpose and vision for his life. This is what kept him going and helped him excel in his job. People call me a bus driver. But I see my purpose as much more than that. I’m an Energy Ambassador and coach helping people transform their energy and lives. Sure, driving a bus gets old; every job does. But knowing I’ve saved lives and wondering whose life I’m going to touch today, now that keeps me going and the energy flowing. That’s why my passengers stay on my bus, because I’m driving with purpose. When you fuel up with purpose you find the excitement in the mundane, the passion in the everyday, and the extraordinary in the ordinary. Purpose is what life is all about. Everyone’s out there trying to find their purpose when all you have to do is find the bigger purpose in the here and now and your purpose will find you.

There’s no spirit in companies anymore because there’s no spirit in the people who work for these companies. Unfortunately too many companies have been far too successful at creating a culture and system that zaps people’s energy and spirit. And Jack says, then they wonder why they have morale, retention, negativity, and performance issues. Don’t be one of these leaders who get inspired only when there’s a big project or deadline or job at stake. It won’t last and it won’t lead to greatness. Foster spirit and allow it to move through your team by fueling up with purpose. Find the bigger purpose and vision before your product launch and let it fuel you and your team every day thereafter. I can’t tell you what this purpose and vision are. Only you can decide this.

Remember you’re driving the bus. You have the best view and vision so you’ll also need to communicate your vision and purpose with your passengers. Once you find your bigger purpose and vision then share it with your team. Once they are a part of this bigger purpose and vision they will work harder and longer for you.

Jack told me to tell you that he spent too many long nights by himself before big presentations until he learned this rule. So drive with purpose today and every day and cultivate it in your team and they’ll not only stay on your bus when it’s cruising but they’ll also get out to help push it when it breaks down. Shared purpose keeps a team energized and together. Share it, George.