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Even the best-laid plans of any business can result in unexpected outcomes. Hard as it may be to believe, your customers will find things to complain about — and you'll want to be responsive to their concerns. Using Sugar, you can set up and manage cases for those problematic customers as well as report on any bugs that you uncover in your product line. And, as your company grows, you might consider creating custom portals for each of your customers as a way of handling their problems immediately — before they have a chance to escalate