This appendix lists the resources and companies that were mentioned throughout this book.
The following are resources for newsletters on market developments, best practices, and events:
ClickZ (Incisive Media): www.clickz.com
Direct Marketing Association: www.the-dma.org
EmailStatCenter: www.emailstatcenter.com
Email Experience Council: www.emailexperience.org
Email Insider (MediaPost): www.mediapost.com
, www.mediapost.com/blogs/email_insider
Internet Advertising Bureau: www.iab.net
International Association of Privacy Professionals: https://www.privacyassociation.org
Internet Retailer: www.internetretailer.com
MarketingCharts: www.marketingcharts.com
MarketingProfs: www.marketingprofs.com
Network Advertising Initiative: www.networkadvertising.org
The following are Email Service Providers (ESPs) and email technology vendors. Some of these vendors offer their applications on a hosted-on-demand basis, while others are deployed in an on-premise-software manner. Many vendors listed here also offer strategic and production-oriented tactical services.
Acxiom Digital: www.acxiomdigital.com
Adestra: www.adestra.co.uk/email_marketing
Alchemy Worx: www.alchemyworx.com
BlueHornet (Digital River): www.bluehornet.com
ClickSquared: www.clicksquared.com
Constant Contact: www.constantcontact.com
Datran Media: www.datranmedia.com
e-Dialog: www.e-dialog.com
EmailLabs (Lyris): www.emaillabs.com
eRoi: www.eroi.com
ExactTarget: http://email.exacttarget.com
Experian CheetahMail: www.cheetahmail.com
MailChimp: www.mailchimp.com
Merkle: www.merkleinc.com
Puresend: www.puresend.com
Silverpop: www.silverpop.com
StrongMail: www.strongmail.com
SubscriberMail: www.subscribermail.com
VerticalResponse: www.verticalresponse.com
WhatCounts: www.whatcounts.com
Yesmail: www.yesmail.com
These vendors offer tools and services to measure and manage email deliverability. Often these vendors' services are sold in combination with the vendors listed in the preceding section.
Habeas: www.habeas.com
(Habeas is now a part of Return Path)
Goodmail: www.goodmailsystems.com
Iconix: www.iconix.com
Lyris: www.lyris.com
Pivotal Veracity: www.pivotalveracity.com
Return Path: www.returnpath.net
UnsubCentral: www.unsubcentral.com
Consultants, agencies, and market research providers can offer additional knowledge about the email industry, and many listed here offer strategic advisory services or specialized consulting services, such as creative optimization and privacy expertise.
Chapell & Associates: www.chapellassociates.com
Center for Marketing Research: www.umassd.edu/cmr/
comScore: www.comscore.com
Eyetools: www.eyetools.com
Forrester Research: www.forrester.com
FreshAddress: http://biz.freshaddress.com
JupiterResearch: www.jupiterresearch.com
MarketingSherpa: www.marketingsherpa.com
McKinsey & Company: www.mckinsey.com
Ogilvy: www.ogilvy.com
Prospectiv: www.prospectiv.com
Radicati Group: www.radicati.com
Smith-Harmon: www.smith-harmon.com
Think Eyetracking: www.thinkeyetracking.com
Although the vendors listed in this appendix deal with technology in one way or another, here a few vendors that we mention in the book text:
Microsoft: www.microsoft.com
Technorati: www.technorati.com
Zinio: www.zinio.com
Web analytics vendors help to measure site traffic—specifically, visitor behavior—that can be used to further optimize email mailings.
Coremetrics: www.coremetrics.com
Google: www.google.com
Lyris: www.lyris.com
Omniture: www.omniture.com
Unica: www.unica.com
WebTrends: www.webtrends.com
Yahoo: www.yahoo.com
3.143.205.136