The user’s profile is the most visited part of any application. It is the landing page for any search related to that user, and as such, it handles traffic for all apps installed by that user. Therefore, you can see why it is important to develop a good strategy for incorporating the profile into your application. This is especially true for Facebook’s new profile design (to be launched soon after this book goes to press), which adds even more ways you can adapt your application into a user profile.^[2] Successfully incorporating the profile into your application is one of many methods you can use to increase installs for your application.

It’s important to note that all of the profile and Facebook Page authorization tags listed in this section are not compatible with the <fb:else/> tag. They are also not compatible with Facebook canvas pages.