INDEX

adjacency moves, 61–63

Alexander the Great, 4–10, 79–80

Allen, James, Profit from the Core, 57

Amazon, 59

American Airlines, 61

American Home Products, 49

Anderson, Chris, Free: The Future of a Radical Price, 74–75

Apple, 53, 58, 59

back-from-the-future thinking, 40

beliefs, 101

Beyond the Core (Zook), 61, 62

Blanchard, Ken, The Power of Ethical Management, 25

blue ocean strategy, 86

brainstorming, 19–20

business description and analysis, 35–37

business model innovation, 2, 74

business strategy, 1–2

Canadian Pacific Railway, 36

Canon, 86

Carnival Cruise Lines, 88

cascading message, 94

centralization decision, 97–98

checklist, 20

Churchill, Winston, 60

clarity, need for, 44

cohesive unit action, 14

comfort zone, 68

communication, 93, 103

companies

engaging entire, 91–95

reinventing, 76

repositioning, 18

competition, 86, 87–90

competitive advantage, 14, 53, 87

concentration, 54, 56–60, 65

concerted action, principle of, 14–15, 91

conglomerate power, 59

contingency plans, 80

core market, 57

Creating and Dominating New Markets (Meyer), 83–85

culture, 103

current situation, assessing, 18–19

customers, 29, 37–38, 42, 88

Darius of Persia, 6–10, 79–80, 91

decisions, right or wrong, 70

differentiation, 52–53, 86

distribution method, 48

divestment strategy, 64–66

driving force, 45–50, 101–102

Drucker, Peter, 28, 44, 53

economies of scale strategy, 82

The Economist, 12

80/20 rule, 57–58

employees, motivating, 93

environment, for strategic planning, 24

excluded alternative, law of, 65–66

exploitation, principle of, 16

facilitator of planning process, 24

finances, 43

five-year fantasy, 39–40

flexibility, 14, 79–82

focus, 65

Fortunate 500, 25–26

free product, 74–75

Free: The Future of a Radical Price (Anderson), 74–75

Freedman, Mike, 99

future, creating perfect, 19

Galunic, Charles, 94–95

Gaugamela, 7–10, 12

General Electric, 32

goals, 1, 38–39, 43–44

holes, law of, 66

Hrebiniak, Lawrence G., 92, 96–97

IBM, 26, 63

ideal customer, 53–54

idealization, 39

IKEA, 47

Immelt, Jeffrey, 32

implementation of strategy, 102–103

incentives, 93

information sharing, 93

innovation, 14

integration, 92

interdependence, 92

Jab, Jab, Jab, Right Hood (Vaynerchuk), 75

Jobs, Steve, 58

Kepner-Tregoe, 99

key players, 21–24

Kim, W. Chan, 86

KWINK (Knowing What I Now Know) analysis, 67–69

Lackner, Klaus, 81–82

leadership, failure of, 22–23

Levitt, Theodore, 29

Linkner, Josh, The Road to Reinvention, 76–77

Lombardi, Vince, 20

Making Strategy Work (Hrebiniak), 92

managerial ego, 66

maneuver, principle of, 14, 79

market position, 38

markets, 42, 46, 52

exploiting advantage, 16

mass, principle of, 13, 56

Mauborgne, Renée, 86

McKinsey Quarterly, 98

Meyer, Peter, Creating and Dominating New Markets, 83–85

mindstorming, 20

mission, 5, 31–34

monitoring strategy, 103

morale, 15

natural resources, 48–49

Netscape, 84

new markets, 83–86

Nietzche, Friedrich, 30

Nike, 62

objective, 12

obselete business models, 2

offensive, 12–13, 73–78

opportunities, maximizing, 18

organizational structure, 96–98

Pareto principle, 57

past, reexamining, 19

Peale, Norman Vincent, The Power of Ethical Management, 25

plan, importance of, 8

pooled interdependence, 92

Porter, Michael, 53, 87

The Power of Ethical Management (Peale, Blanchard), 25

The Power of Simplicity (Trout), 58

president, power of, 22

product/market matrix, 102

production capability, 43, 47

products, 41, 46, 84

Profit from the Core (Allen, Zook), 57

profit pools, 63

purpose, 30

qualities in mission statement, 32

quality, 75–76

railroads, 36

reciprocal interdependence, 92–93

Rent-A-Car, 62

repeatable formula, 62

reputation of company, 29

responsibility for strategy, 21–24

return on equity, 17

return/profit, 49

The Road to Reinvention (Linkner), 76–77

Rohn, John, 16

Royal Dutch Shell, 80

sales method, 48

segmentation, 53–54

senior executives, 23

sequential interdependence, 92

services, 41, 46

size/growth driving force, 49

specialization, 51–52

strategic intelligence gathering and analysis, 99

strategic planning, 18, 51–55

questions, 17–20, 68

strategic principles, 11–16

strategy, 1

implementation, 23, 102–103

success, quality for, 56

sunk costs, 69–70, 71

surprise, principle of, 15–16

target market, 54

technology, 43

technology-driven driving force, 47

thinking, 3, 79–80

Tregoe, Benjamin, 45, 99

Trout, Jack, The Power of Simplicity, 58

umbrella statement, 32–33

values, 25–28

van Ryzin, Garrett, 81–82

Vaynerchuk, Gary, Jab, Jab, Jab, Right Hood, 75

vision, 28–30

Walmart, 61

Welch, Jack, 32, 65

zero-based thinking, 67–72

Zimmerman, John, 45

Zook, Chris

Beyond the Core, 61, 62

Profit from the Core, 57