TABLE OF CONTENTS
— APPLICATIONS —
Chapter I
Three Seemingly Simple Elements
Chapter II
The ABCs of Strategic Management (Planning and Change)
Chapter III
Phase 
: Ideal-Future Vision
Chapter IV
Phase 
: Key Success Factors
Chapter V
Phase 
: From Assessment to Strategy
Chapter VI
Phase 
: Implementation
— CONCLUSION —
Chapter VIII
Summary: Recap of Key Points and Checklists
Insanity and Change
Insanity …
is doing the same things in the same way and expecting different results.
Change …
Effective change takes two to five years, even with concentrated and continual actions.
—Stephen G. Haines (1992)
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