Part

4

Growing Your Business

Once your truck is operating, you’ll want to protect and grow it into a profitable enterprise. You need clear systems in place for reporting results—daily, weekly, and monthly financial reports that will allow you to monitor the health of your business and make proactive decisions to keep it moving in the right direction.

Controlling your costs and monitoring spending is important, and so is building your clientele. You need to listen to your customers’ feedback and make sure they’re having an incredible experience every time they visit your truck. And if you do make a mistake, you have to fix it immediately. I show you how great service recovery will make you customers for life.

Growth also means exploring opportunities. Food truck festivals, food truck lots, and television shows featuring food trucks are just some of the incredible opportunities available to help you earn money and build your brand. And if you’re doing great business, you might be thinking of expanding. What’s standing between you and a fleet of trucks? I’ll make sure you know before you graduate from Food Truck University.