Ken Fisher is best known for his prestigious “Portfolio Strategy” in Forbes magazine, where his over 30-year tenure of high-profile calls made him the longest continually running columnist in Forbes’ 90-plus-year history. He is the founder and executive chairman of Fisher Investments, an independent money management firm managing over $70 billion for individuals and institutions globally. Fisher is ranked #184 on the 2016 Forbes 400 list of richest Americans and #549 on the 2016 Forbes Global Billionaire List. In 2010, Investment Advisor magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning “Cognitive Biases in Market Forecasting.” He has also written 10 other books, including national bestsellers The Only Three Questions That Count, How to Smell a Rat, Debunkery, and Markets Never Forget (But People Do), all published by Wiley. Fisher has been published, interviewed, and/or written about in many major American, British, and German finance or business periodicals. He has a weekly column in Focus Money, Germany’s leading weekly finance and business magazine.

Lara W. Hoffmans coauthored numerous bestsellers with Ken Fisher, including The Only Three Questions That Count, How to Smell a Rat, and Plan Your Prosperity. She has also contributed to Forbes.com and other financial publications.

Elisabeth Dellinger, coauthor of Beat the Crowd with Ken Fisher, is an analyst and staff writer at Fisher Investments and has been with the firm for over a decade. She is a senior editor at MarketMinder.com and a contributor on Equities.com as well as other financial news websites.