Part II

Exploring the Elements of Social Media Engagement

  Five Ways to Be Present for Social Media Engagement

  Watch and analyze the best of what your competitors are doing, to evaluate where you stack up when it comes to online reach, conversation, and engagement.

  Respond to comments and follow up to provide timely customer service to your audience.

  Implement a social media engagement messaging map that encourages conversations between your brand and your audience.

  Create a social media editorial calendar to accomplish your goals and meet the needs, wants, and desires of your audience.

  Determine the best times to engage in active and reactive interactions with your audience.

Go to www.dummies.com/extras/socialmediaengagement to dive deeply into trust-building tactics for social media engagement.

In this part . . .

  See how to build trust with your audience to win them over.

  Discover the best ways to pay attention to your online communities so that they know you care.

  Find your audience, connect with them, and build better customer relationships.

  Get the conversation started to drive real interactions and results.