PART TWO

BUILDING THE COMPANY'S HUMAN CAPITAL

Building the company's talent base and reinforcing its organizational behaviors is a key activity for CEOs of just about any kind of company. It consumes as much as 50 percent of your time, but nothing will create more leverage for your business. As Peter Drucker famously wrote, “Culture eats strategy for breakfast.” Throw in execution for lunch and a board of directors for dinner, and you get the idea: nothing is more important than your team.

Part Two of this book will go into some of the key elements of running the people side of your company—from team building and culture to the full cycle of employment (recruiting, hiring, onboarding, feedback and performance management, compensation, promoting, rewarding, and firing), to a discussion of the very real and growing challenge of managing remote employees.