General Editor's Acknowledgments
Media Studies: The Interdiscipline of the Present and the Future
1 Media Research Paradigms: Conceptual Distinctions, Continuing Divisions
Slavko Splichal and Peter Dahlgren
2 The Challenge of Media Research Ethics
3 Doing Survey Research in Media Studies
4 Beyond the Qualitative/Quantitative “Divide”: Reflections on the Utility and Challenges of Q Methodology for Media Researchers
Carolyn Michelle and Charles H. Davis
5 The Interview: A Process of Qualitative Inquiry
Lorena Frankenberg and José Carlos Lozano
8 Conducting Media Ethnographies in Africa
10 The Basics of Experimental Research in Media Studies
11 Between-Subjects Experimental Design and Analysis
13 Lessons Learned from a Research Saga: An Ambitious Content Analysis of Television Form
14 Text-Based Approaches to Qualitative Research: An Overview of Methods, Process, and Ethics
15 Analyzing Text: The Cultural Discourse in Ethnic Food Reviews
16 Cultural History and Media Studies
17 Historical Approaches to Media Studies
20 Exploring Visual Aspects of Audience Membership: Media Studies and Photovoice
David R. Novak and Tonny Krijnen
PART 4 VIRTUAL CHALLENGES, INTERDISCIPLINARY RESEARCH, AND MIXED METHOD RESEARCH
21 The Methodology of Online News Analysis: A Quantitative Approach to Ephemeral Media
Helle Sjøvaag and Eirik Stavelin
22 Digital Ethnography and Media Practices
Elisenda Ardévol and Edgar Gómez-Cruz
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