a
- Aburrá Valley 13, 17, 20–21, 23, 26
- activism 160–168, 226–227
- activist 83, 148, 159–168, 211–212, 226
- advocacy 73, 115–117, 204
- agency theory 224, 227
- agenda building 235, 237–242
- agenda‐building theory 117
- agenda setting , 239–241
- agenda‐setting theory 24, 179–180, 237
- attribution theory 192
b
- biological citizenship 205
c
- Campaign for No 22–23
- catalytic model 33, 35, 38
- chaos and complexity theory 166
- charitable sector 113
- Cheong 180–181
- Chicago School of Social Thought 143, 145
- circuit of culture 55, 58, 131
- Coca‐Cola 219
- communication 16–20
- activism 159–168
- community 141–153
- crisis communication, risk communication, and issues management 31–43
- CSR 185–196
- dialogue 79–93
- diversity 49–58
- ethics 63–76
- globalization 125–136
- health 203–215
- investor relations 219–227
- media relations 175–181
- nonprofits 113–119
- political communication and government relations 233–242
- process 16, 18, 119
- social and emerging media 97–107
- strategy 13–27
- communitarianism 143–144
- community 34–36, 63–64, 99–107, 141–153, 219–221
- community‐building 141–153
- community‐building theory 146–150
- CONSOL Energy 227
- constructivism 165, 167
- coorientation theory 68
- corporate citizenship 185–186, 189
- corporate social responsibility (CSR) 79, 89–90, 185–196
- corporate stakeholder management 186–187
- corporate sustainability 185
- creating shared values (CSV) 194
- crisis communication 31–37, 41–42, 100, 117
- crisis management 32–34, 115–16, 144, 161
- critical discourse analysis,
- critical political economy of communication 147
- critical theory , , 146, 165–166
- cultivation theory,
- cultural theory of risk communication 204, 207–209, 212–213
- culture 13–14, 125–134, 142
d
- deontology 70
- dialogic , , 79–93, 225, 227
- dialogic principles 88–92
- dialogic theory 103, 117
- dialogue 32–39, 79–93, 98–107, 145–146, 227
- difference 49–55
- digital advocacy 237
- diversity 49–58, 72, 91
e
- efficient market theory 224
- El Carmen de Viboral 24–25
- emerging media 97–107
- environment 14–25, 33–38, 133–136, 145–160
- CSR 187–192
- investor relations 125–129
- media relations 176–179
- ethics 65–76, 80, 85, 87, 135
- evaluation 19, 118–119
- excellence theory , , 86, 164
- extended parallel process model 39
f
- financial communications 223–224
- Flesch readability formula 222–223
- framing 117, 165, 215, 237–241
- framing theory , 22–23, 179, 192
- freedom of expression 68–70
- functional perspectives 162–165
g
- Gatorade 219
- Global Alliance for Public Relations and Communication Management 63, 73
- global issues 126, 133–136
- globalization 21, 125–136, 141, 147–148
- global public relations 129–135
- government relations 233–242
- grand theory –5, 143
- Green Tunnel Collective 23–24
h
- Habermas, Jurgen 54, 223
- health communication 203–204, 211, 213
- health public relations 203–214
- hybrid media system 238
- hyperlinked society 238
i
- image repair/restoration theory (IRT) 37
- inclusion 49–51, 56–57, 147
- information subsidies 178–179, 207
- institutional theory 192
- internationalization , 125–126
- internet 79, 83, 88, 167, 175–176
- interpretive theory –7
- intersections/intersectionality 55–56
- introspective studies 222
- investor relations , 219–227
- issues management 31–43, 235
- issues management theory 38
l
- legitimacy theory 191, 195–196
- leveraged affordances 238, 242
- Levinas, Emmanuel 70–71
- lobbying 21, 86, 117–118, 128, 235
- logic of connective action 238
m
- magic bullet theory
- measurement 19–20, 106, 118, 221
- media relations , 175–181, 219, 221
- Merkel, Angela 65, 75
- metatheory 144
- METRO transportation system 13–14
- middle‐range theories –5, 129, 134
- models of public relations , 119, 164, 224
- morality 135, 160, 186
n
- narrative theory 204, 207, 210–211, 215
- neoliberalism 147, 150
- nonfunctional perspectives 162, 165
- nonprofit 88–89, 91–92, 113–119, 151, 188
- normative theory , , 87, 131
- NYC Pension Funds 227
o
- obfuscation theory 223
- organic theory of public relations 10, 146–150
- organization‐public relationship , 15, 38, 55, 79–92, 105, 188, 190
- organization‐public relationship theory 204, 207–215
- other, the 70–71, 162, 165
p
- persuasion knowledge model 192
- political communication 233–242
- positive theory , 87
- postmodernism 166–167
- postpositivism 164–166
- post‐truth 72
- priming 239–242
- problem integration theory 204
- public relations
- activism 159–168
- community 141–153
- crisis communication, risk communication, and issues management 31–43
- CSR 185–196
- dialogue 79–93
- diversity 49–58
- ethics 63–76
- globalization 125–136
- health 203–215
- investor relations 219–227
- media relations 175–181
- nonprofits 113–119
- political communication and government relations 233–242
- process 16, 18, 119
- social and emerging media 97–107
- strategy 13–27
r
- regulation FD 220
- relationship management 33–35, 115, 119, 149, 221–222
- relationship management theory –9, 25, 54, 57, 117
- relationships –3, –8, 50
- activism 166
- community 141–149
- crisis communication, risk communication, and issues management 33–34
- CSR 185–190
- dialogue 79–93
- diversity 54–57
- globalization 127, 132–134
- health 210–212
- investor relations 219–225
- media relations 177–181
- nonprofits 114–119
- political communication and government relations 233–242
- social and emerging media 97–107
- strategy 13–27
- relationship theory of risk 204, 207–209, 215
- responsibility 35–37, 50–51, 64–66, 70–73, 148–149
- return on equity 220
- return on expectations 220
- rhetorical generic theory 130–131
- rhetorical paradigm 222
- rhetorical theory 223
- risk communication 31–43, 207, 212
- risk communication theory 38, 204, 207–208
- risk perception 39–41
- ROE 220
- roles theory 224–226
s
- situational crisis communication theory (SCCT) 37, 100
- situational theory of publics 133, 164–165, 212–213, 225–227
- social amplification of risk 38–42, 208
- social capital 92, 114, 141–148
- social identity theory (SIT) 52–58, 192
- social media 83–91, 97–107, 149–150, 159
- examples of use 14, 17, 42, 66–67, 116–117
- investor relations 226
- media relations 176–179
- political communication and government relations 237–242
- social media research 42, 99–106
- social‐mediated crisis communication model (SMCC) 100
- social media theory 103–106
- social movement organizations 161–165
- stakeholder theory 191–192, 195, 239, 241
- standpoint theory 51–58
- stealing thunder 37
- stewardship 16, 117–119
- storytelling 98–99, 107, 189, 192, 210
- strategic issues management 193
- Strategic Plans of the North and South of the Aburrá Valley 20–21
- strategy 13–26, 192, 194, 215
- synergistic model of corporate communication strategy 192
- systems theory 41, 117, 225
t
- teleology 69–70
- theory –9
- activism 159–168
- community 141–153
- crisis communication, risk communication, and issues management 31–43
- CSR 185–196
- dialogue 79–93
- diversity 49–58
- ethics 63–76
- globalization 125–136
- health 203–215
- investor relations 219–227
- media relations 175–181
- nonprofits 113–119
- political communication and government relations 233–242
- social and emerging media 97–107
- strategy 13–27
- theory of communicative action 54, 81
- theory of generic principles and specific applications 129–130
- theory of planned behavior 103–105, 117, 226
- theory of spillover effects 238
- third‐culture building model 130–132
- third‐party endorsement 24, 179–180
- travel industry 66
- Tylenol murders 65
u
- uncertainty management theory 204, 207, 209, 213
- uncertainty reduction theory 204, 207–210
- uses and gratifications theory , 225–226
v
- Volkswagen (VW) 42, 74–76
- voluntary sector 113, 127
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