- Cover
- Notes on Contributors
- Acknowledgments
- 1 What Is Theory?
- 2 Strategy
- Defining the Concepts: What Is Strategy?
- How and Why Is Strategy of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Strategy?
- Examples of Theory Used with Strategy
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Strategy
- Suggested Case to Explore to Demonstrate Theory at Work with Strategy
- Discussion Questions
- Suggested Readings
- References
- 3 Crisis Communication, Risk Communication, and Issues Management
- Defining the Concepts: What Are Crisis Communication, Risk Communication, and Issues Management?
- How and Why Are Crises, Risk Communication, and Issues Management of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Crisis Communication, Risk Communication, and Issues Management?
- Examples of Theory Used during Times of Crisis, Times of Risk Management, and Times of Issues Management
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Crisis Communication, Risk Communication, and Issues Management
- Suggested Cases to Explore to Demonstrate Theory at Work with Crisis Communication, Risk Communication, and Issues Management
- Discussion Questions
- Suggested Readings
- References
- 4 Diversity
- Defining the Concepts: What Is Diversity?
- How and Why Is Diversity of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Diversity?
- Examples of Theories Used with Diversity
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Diversity
- Suggested Cases to Explore to Demonstrate Theory at Work with Diversity
- Discussion Questions
- Suggested Readings
- References
- 5 Ethics
- Defining the Concepts: What Are Ethics and Ethical Practice?
- How and Why Are Ethics and Ethical Practice of Concern to Public Relations?
- How, When and Why Is Theory Applied to Ethical Practice?
- Examples of Theory Used to Ensure Ethical Practice
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with Ethics and Ethical Practice
- Suggested Case to Explore to Demonstrate Theory at Work with Ethics and Ethical Practice
- Discussion Questions
- Suggested Readings
- References
- 6 Dialogue and Organization–Public Relationships
- Defining the Concepts: What Is Dialogue?
- How Dialogue Relates to Organization–Public Relationships
- Why Are Dialogic Relationships a Concern in Public Relations?
- How to Apply Dialogue and Relational Concerns in Public Relations
- How, When, and Why Is Dialogue Applied to Relationships?
- Integrating Theory and Practice: Steps to Building Organization–Public Relationships
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Dialogue in Organization–Public Relationships
- Suggested Cases to Explore That Demonstrate Dialogic Theory in Action
- Discussion Questions
- Suggested Readings
- References
- 7 Social Media and Emerging Media: Theoretical Foundations
- Defining the Concepts: What Are Social Media?
- How and Why Are Social and Emerging Media of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Social Media?
- Examples of Theory Used with Social Media
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with Social Media
- Suggested Cases to Explore to Demonstrate Theory at Work with Social Media
- Discussion Questions
- Suggested Readings
- References
- 8 Nonprofits
- Defining the Concepts: What Is the Nonprofit Sector?
- How and Why Are Nonprofits of Concern to Public Relations?
- How, When, and Why Is Theory Applied within the Nonprofit Sector?
- Examples of Theory Used by Nonprofits
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with Nonprofits
- Suggested Cases to Explore to Demonstrate Theory at Work in the Nonprofit Sector
- Discussion Questions
- Suggested Reading
- References
- 9 Globalization
- Defining the Concepts: What Is Globalization?
- Why and How Is Public Relations Impacted by Globalization?
- How, When and Why Is Theory Applied with Globalization?
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with Globalization
- Suggested Case to Explore to Demonstrate Theory at Work with Globalization
- Discussion Questions
- Suggested Readings
- References
- 10 Community
- Defining the Concepts: What Is Community?
- How and Why Is Community of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Community?
- Example of Theory Used with Community
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with Community
- Suggested Cases to Explore to Demonstrate Theory at Work within Community
- Discussion Questions
- Suggested Readings
- References
- 11 Activism
- Defining the Concepts: What Is Activism?
- How and Why Is Activism of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Activism
- Examples of Theory Used with Activism
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with Activism
- Suggested Cases to Explore to Demonstrate Theory at Work with Activism
- Discussion Questions
- Suggested Readings
- References
- 12 Media Relations and Challenges in a Digital Media Era
- Defining the Concepts: What Is Media Relations?
- How and Why Is Media Relations of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Media Relations?
- Examples of Theories Used with Media Relations
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with Media Relations
- Suggested Case to Explore to Demonstrate Theory at Work with Media Relations
- Discussion Questions
- Suggested Readings
- References
- 13 Corporate Social Responsibility
- Defining the Concepts: What Is CSR?
- How and Why Is CSR of Concern to Public Relations?
- How, When, and Why Is Theory Applied to CSR?
- Examples of Theories Used in CSR Communication
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with CSR
- Suggested Case to Explore to Demonstrate Theory at Work in CSR
- Discussion Questions
- Suggested Readings
- References
- 14 Health Public Relations
- Defining the Concepts: What Is Health Public Relations?
- How and Why Is Health Communication of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Health Public Relations?
- Examples of Theory Used in Health Public Relations
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working with Health Public Relations
- Suggested Case to Explore to Demonstrate Theory at Work in Health Public Relations
- Discussion Questions
- Suggested Readings
- References
- 15 Investor Relations
- Defining the Concepts: What Is Investor Relations?
- How and Why Is Investor Relations of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Investor Relations?
- Examples of Theory Used with Investor Relations
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Investor Relations
- Suggested Case to Explore to Demonstrate Theory at Work in Investor Relations
- Discussion Questions
- Suggested Readings
- References
- 16 Political Communication and Government Relations
- Defining the Concepts: What Are Political Communication and Government Relations?
- How and Why Are Political Communication and Government Relations of Concern to Public Relations?
- How, When, and Why Is Theory Applied to Political Communication and Government Relations?
- Examples of Theory Used within Political Communication and Government Relations
- Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Government Relations and Political Communication
- Suggested Cases to Explore to Demonstrate Theory at Work in Government Relations and Political Communication
- Discussion Questions
- Suggested Readings
- References
- Index
- End User License Agreement
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