Parts I through V of this book deliver pretty much everything you need so you can create content that will make you ridiculously proud of yourself.

But because marketers are often tasked with specific kinds of writing, in Part VI I've taken up some of the most common writing tasks that land in our laps.

The previous sections help you set a strong foundation for your writing skills. These 20 chapters shore up the specifics, so your content is as sturdy as a Jenga tower with its blocks hot-glued together.

Keep this section handy. It will make you look decisive and informed when the others in your Zoom meeting stay on Mute and wait for someone else to answer.

Turn here to Part VI when Stella the CEO asks you for a video script for that new product launch.

Use it when your team decides to remake the company email newsletter and you sense it's already going off the rails. Or when something gets goofed up and you need to address it publicly.

Thumb through it when your client needs a boilerplate or wants help winning a speaking spot on a big stage.

Speaking of thumbs, keep in mind that the guidelines here are, well, rules of thumb.

There is no one way to write. And there is no one way to write an email or an infographic or an About Us page, either. “Anyone who says differently is selling something,” as the Man in Black tells the Princess Bride.

You are welcome to adapt and amend and reject these guidelines as you wish—as you discover what works for your audience and for you.

But at least you have a place to start.