Part 5

Putting Your Business Plan into Action

IN THIS PART …

We help you put your business plan to work. We look at ways to organize your company and develop the procedures and systems that allow you to carry out your plan as efficiently and effectively as possible.

We talk about ways to encourage leadership, develop business skills, and create a company culture to help you achieve your plan. We especially prod you to remember that you are now competing in the 21st century, and external pressures on the business firm mandate that you consider and act on issues of inclusion, diversity, social responsibility, and environmental sustainability if you want to attract both the employees you need and the customers you want. None of this will occur if you don’t internalize and then implement meaningful leadership in your organization.

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