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Dedication
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The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
Cover
Title Page
Copyright Page
Dedication
Contents
Acknowledgments
Introduction How I Became a Professional Hype Artist (and Why You Should Too)
Hype Strategy #1 Make War, Not Love
Hype Strategy #2 Create Your Own Secret Society (the Piggybacking Principle)
Hype Strategy #3 Perfect Your Packaging
Hype Strategy #4 Give the Little Babies Their Milk
Hype Strategy #5 Become a Trickster (at Least for a Little While)
Hype Strategy #6 Become a Magus
Hype Strategy #7 Find a Void and Fill It
Hype Strategy #8 Make It Scientific
Hype Strategy #9 Prayers, Spells, and Symbols
Hype Strategy #10 Embrace Theater and Drama
Hype Strategy #11 Set Down a Rock for Your Followers to Cling To
Hype Strategy #12 Fetishize Work, Master Effortless Doing
Epilogue
Bibliography
Index
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To Hazel Bean, my favorite person in the whole wide world.
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