Tables
1.1 Output from Thematic Analysis of Interview Transcripts
3.1 Illustrative Perspectives on Acculturation
3.2 Alternative Acculturation Strategies
3.3 Influencers/Moderators on the Acculturation Process
3.4 Typology of Consumption Based on Two Ethnicity Indicators
4.1 Criteria for Effective Market Segmentation for Marketing Purposes
4.2 Studies of Panethnic Group Development
4.3 Reasons for Adopting a Panethnic Targeting Approach
5.1 Steps in Loyalty Development
5.3 Perceived Costs in Switching Suppliers
7.1 Theories of Ethnic Minority Business Creation and Links to Minority Ethnic Groups
7.2 Drivers and Impediments in Ethnic Minority Business Creation
7.3 Predisposition Factors for Ethnic Minority Business Creation and Resource Acquisition
8.1 Ethnic Minority Business Creation Theory and Relationship With Minority Ethnic Groups
8.2 Ethnic Minority Business Selection of Growth Markets
8.3 Entrepreneurs’ Characteristics that Foment Growth (Own Resources)
8.4 Ethnic Minority Business Characteristics that Influence Growth
8.5 Characteristics of Informal Networks for Growth
8.6 Minority Ethnic Groups’ Characteristics Influencing Growth
8.7 Ethnic Minority Businesses’ HR Strategies for Growth
9.1 Targeting Decision Process for Consumer Segments Based on Ethnicity
10.1 Key Steps in Ethnic Market Segmentation
10.2 Reasons for Ethnic Minority Business Start-Up in Greece
10.3 Basic Requirements for Ethnic Minority Business Identification
10.4 Relational Strategy—Tactical Activities
11.1 Tactical Activities by Ethnic Minority Businesses—Product
11.2 Tactical Activities by Ethnic Minority Businesses—Price
11.3 Tactical Activities by Ethnic Minority Businesses—Place
11.4 Tactical Activities by Ethnic Minority Businesses—Physical Evidence
11.5 Tactical Activities by Ethnic Minority Businesses—Process
12.1 Communication Tactical Development Over Three Consumption Phases
12.2 Tactical Activities by Ethnic Minority Businesses—Promotion
12.3 Tactical Activities by Ethnic Minority Businesses—Personalization
13.1 The Dimensions of Consumer Ethnocentrism
13.2 Expatriate Skills Required to Function Effectively
13.3 Tactical Activities by Ethnic Minority Businesses—People
13.4 Ethical Norms and Values for Ethnic Minority Business (AMA, 2018)
13.5 Ethical and Social Responsibility—Ethnic Minority Businesses
13.6 Areas of Potential Ethical Failure by Ethnic Minority Business
14.1 Foreign-Born Residents to Total Population, Selected OECD Economies (Percentage of Growth Rate)
14.2 Indicators of Multiculturalism
14.4 Liberal Democracies Grouped by Immigration History
14.5 Top 10 Countries of Birth of Immigrants, Australia Selected Censuses
14.7 Australia: Census 2016 Languages Spoken at Home—Leading Countries in Each Group Only