Home Page Icon
Home Page
Table of Contents for
Title
Close
Title
by Christopher Miles
Marketing, Rhetoric and Control
Cover
Title
Copyright
Dedication
Contents
Acknowledgements
Introduction
1 A History of Rhetoric for Marketers
2 Marketing Scholarship and Rhetoric
3 Control and the Discourse of Marketing Science
4 A Rhetorical Approach to Marketing as Exchange
5 Marketing and Sophism—A Comparison
6 Magic, Sympathy, and Language
7 The Magical Roots of Rhetoric
8 Magical Persuasion and Marketing
9 A Sophistic Marketing
Index
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Marketing, Rhetoric, and Control
Next
Next Chapter
Copyright
Marketing, Rhetoric, and Control
The Magical Foundations of Marketing Theory
Chris Miles
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset
