Contents

Foreword

Part I The New Disruptors

1  Gamechangers

Tom Fontana

The Man in the HAZMAT Suit

Netflix

Ted Sarandos: The Ambassador

Amazon Studios

Roy Price: The Wild Card

Hulu

Beatrice Springborn: The Vanguard

Sony Crackle

Andy Kaplan: The Nimble Pragmatist

CW Seed

Rick Haskins: The Marketing Guru

Pivot

Jennie Morris: The Social Advocate

SEESO

Evan Shapiro: The Strategic Humorist

Sidebar—YouTube: Broadcast Yourself

Vimeo

Sam Toles: The Streaming Curator

Sidebar—Vice TV: Everything “News” is New Again

AwesomenessTV

Brian Robbins: The Forecaster

Geek & Sundry

Felicia Day: The Entrepreneur

Assembling the Dream Team

2  New Business Models and Platforms

Then …

Glossary of Anachronisms

Sidebar—What’s in an Algorithm?

… And Now

Acronyms in the New Age of TV

Peter Tortorici vs The Glossary of Anachronisms

Sidebar—Aggregating Viewers and the New Cultural Influencers

Finding Talent with a Built-in Fan Base

Varied Perspectives on New Business Models

Caryn Mandabach on the New Bi-Continental Co-Production Model

Blumhouse Productions’ Jessica Rhoades on the New Micro-Budget TV Series (It’s Not What You’re Thinking)

The WGAW’s Charles B. Slocum on the New Syndication

3  Comparing the Brands

Before the Revolution

After the Revolution

(subject to change at any minute)

From Here to Ubiquity

Current Mandates (and Demographics) at the Top Digital Networks

(subject to change any minute)

Amazon Studios: A Peek into Special Worlds

Crackle (aka Sony Crackle): Premium Cable Style, Globally Minded

Hulu: Young and Fresh Provocative Programming

Netflix: Exclusivity and Variety

Vimeo: A Curated, Self-Uploading Storefront for Creators

Part II Trailblazing Content Creators

4  Niche Is the New Mainstream

Specialized Worlds and Different Kinds of Families

Political Animals

Alpha House on Amazon

House of Cards on Netflix—Beau Willimon: Executive Producer/Showrunner

Ladies with Attitude

Orange Is the New Black on Netflix—Jenji Kohan: Creator/Showrunner/Executive Producer

Transparent on Amazon—Andrea Sperling: Executive Producer

Unbreakable Kimmy Schmidt on Netflix—Robert Carlock: Executive Producer/Co-Creator/Showrunner

Orphan Black on BBC America and Amazon Prime Instant Video—Web interview

Musical Chairs and Artful Dodgers

Mozart in the Jungle on Amazon—John J. Strauss: Executive Producer/Co-Showrunner, Season 1

The Art of More on Crackle—Chuck Rose: Creator/Executive Producer

Warring Families and Wrestling Demons

Peaky Blinders on Netflix—Steven Knight: Creator/Writer/Director/Executive Producer/Showrunner

Kingdom on Amazon Prime and DirecTV—Web interview

5  Breaking Down Barriers

The New Diversity in the Digital Television Revolution

Norman Lear: Just Another Version of You

Authenticity, Unfiltered: Transcending Stereotypes

East Los High on Hulu—Carlos Portugal: Co-Creator/Head Writer/Director/Executive Producer/Showrunner

Sidebar—A View From Katie Elmore Mota: Co-President Wise Entertainment

The Mis-Adventures of Awkward Black Girl on YouTube and I Am OTHER—Issa Rae: Creator/Head Writer/Showrunner/Director/Star

Run on Hulu—Web interview

Getting On: Exploring the Lives of Senior Citizens

Derek on Netflix—Ricky Gervais: Creator/Head Writer/Director/Showrunner/Executive Producer/Star

Grace and Frankie on Netflix—Marta Kauffman: Co-Creator/Executive Producer/Showrunner

Sidebar—Last Tango in Halifax on BBC 1, PBS and Netflix

Crossing Borders

Transcending Language Barriers

Lilyhammer on Netflix

Anne Bjørnstad and Eilif Skodvin—Web interview

6  A New Spin on Established Genres

Existential Detectives …

True Detective, Luther, Broadchurch, The Fall and the Razor’s Edge

… And the Monsters They Hunt

Bosch on Amazon

Eric Overmyer: Co-Creator/Executive Producer/Showrunner

Broadchurch and The Fall on Netflix and Amazon—Web interviews

Happy Valley on Netflix

Sally Wainwright: Creator/Writer/Director/Executive Producer/Showrunner

The New Anthology: The Twilight Zone on Digital Crack

Black Mirror on Netflix

Charlie Brooker: Writer/Creator/Showrunner/Executive Producer and Annabel Jones: Showrunner/Executive Producer

Alternative and Extraordinary Histories

The Man in the High Castle on Amazon—Frank Spotnitz: Executive Producer/Showrunner/Creator/Developer

11/22/63 on Hulu—Bridget Carpenter: Executive Producer/Showrunner

Marco Polo on Netflix—Web interview

Borgia on Netflix—Web interview

Trouble in Paradise: Sunshine Can Be Murder

Bloodline on Netflix—Todd Kessler, Daniel Zelman and Glenn Kessler: Creators/Showrunners/Executive Producers

Mad Dogs on Amazon

Shawn Ryan: Showrunner/Executive Producer

7  The Next Iteration of Adult Animation

Id Gone Wild

The Awesomes on Hulu

Digging Deeper

BoJack Horseman on Netflix—Raphael Bob-Waksberg: Creator/Head Writer/Executive Producer/Showrunner

8  Life after Broadcast

Community on Yahoo!—Dan Harmon: Creator/Showrunner/Executive Producer

Evolution Is Integral to Revolution

Are We Living in a “Content Bubble”?

The Bottom Line

9  Webisodes

Commercials That Tell a Story

High Maintenance on Vimeo—Katja Blichfeld and Ben Sinclair: Creators/Executive Producers/Showrunners/Director/Actor

Aim High on Crackle—Heath Corson and Richie Keen: Writers/Creators

Aim High with Heath Corson and Richie Keen—Web interview

10 Talk Is Cheap

A Moveable Talkfest: The Time-Shifting Late Night Talk Show

Comedians in Cars Getting Coffee on Crackle

From on the Road to on the …

Park Bench with Steve Buscemi on AOL Originals

11 Beyond MTV, Food as Art, Digital Magazines

HitRecord on TV with Joseph Gordon-Levitt on Pivot

Revolt TV

Playing It Forward on Crackle

Food as Art

Chef’s Table on Netflix

Conde Nast Magazines Go Streaming

Digital Vogue, Wired, GQ, Vanity Fair

Michael L. Klein: Conde Nast Entertainment Group (CNEG)

Part III (R)Evolution

12 The Impact of Digital Television on Cinema

The Slow Burn

The More Things Change, the More They Stay the Same

Netflix and the Marvel Universe

Marvel’s Daredevil on Netflix

Steven S. DeKnight: Executive Producer/Showrunner

The De-stigmatization of Digital Television

Never Underestimate the Emotional Tug of Nostalgia

13 Emerging Voices in the Digital Realm (and beyond)

Amazon Studios’ Open Submissions Policy

Gortimer Gibbon’s Life on Normal Street on Amazon—David Anaxagoras: Creator/Co-Executive Producer

Casual on Hulu—Zander Lehmann: Creator/Executive Producer

Writers on the Rise in the Streaming Stratosphere

14 (Foregone) Conclusions

Side Effects and the Challenges Ahead

The Downside/Upside of Digital, Streaming Television

A New Digital Darwinism

Acknowledgments

About the Author

About the Editors

Index

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