1.1 High Technology: definitions, characteristics, environment, importance
1.4 The significance of High Technology
2 Business culture and High Tech enterprises
2.1 Strategic concerns and approaches
2.2 Culture of innovation in High Tech enterprises
2.3 Composition of strategic-culture approaches
3.1 The role of marketing in High Tech enterprises and the importance of integration
3.2 Presentation – analysis of integration models
4.1 Variables of the framework
4.2 Adopted viewpoint of communication–collaboration–integration
4.3 The goals for the proposed framework
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