CONTENTS

Copyright

Foreword

Preface

Acknowledgments

INTRODUCTION

Roots of Unreason, Sources of Power

Part I: Building Innovative Enterprises

ONE

Creating Successful Business Models

TWO

Tapping Financial Resources

Part II: Creating the Markets of the Future

THREE

Identifying Market Opportunities in Ten Great Divides

FOUR

Raising Expectations for Bonsai Consumers

Part III: Leading Sustainable and Scalable Change

FIVE

Democratizing Technology

SIX

Changing the System

SEVEN

Scaling Solutions

CONCLUSION

Lessons for Tomorrow’s Leaders

APPENDIX

Where Do Unreasonable Entrepreneurs Cluster?

Notes

About the Authors