Ignorance

Ignorance and lack of knowledge are other typical reasons why you may have big challenges getting through with your user experience knowledge and innovations. I have previously argued that user experience will become the main battleground for all future innovation, but this is not commonly accepted in most companies and organizations.

Especially in smaller organizations, you will often feel alone in your views. Do not become desperate, though. It is not easy to change an organization that is not used to getting inputs from a person who claims to know more about what the customers want; I have basically lived my professional life in this state for 18 years.