Documenting User Needs

Filtering data from a large amount of user interviews may take some time, unless you use the easy (but still relevant) method of asking only very few users. When you have found the core needs of your target users, you need to document these needs for the user experience innovation.

You can record your findings by showing the user needs expressed as specific statements from the persons that you interviewed—with the photo of the person in the middle. Figure 4-10 shows an example, listing needs of a mobile phone intended for low-income consumers in emerging markets.

If you have very extensive user data and want to compress it, you may need to invent a typical person for your user need statements. However, you should have a professional researcher do this to avoid too much personal bias.

Figure 4-10. One method for showing the needs of target users