Why Innovate Around Core Tasks?

Creating user experience innovation around your core tasks is essential for a web page, a device, or any other system. First of all, your core tasks are the tasks on which your users spend most of their time with your product, so this is an excellent place to give the users a little wow or provide them with a nice experience. Secondly, because your users spend most of their time and focus on the core tasks, they represent natural—and for the users, expected—areas in which to keep improving and innovating. Users will over time increase their expectations in exactly these areas.

By knowing your users' core tasks, you will also find it easier to prioritize improvements and resource spending in the future. You can focus resources primarily on core tasks and new innovations instead of fixing problems in areas that the customers never use.