Step 2: Identify Potential Future Core Tasks

Identifying future potential core tasks is extremely important. That knowledge helps you innovate new user experience solutions to cover latent or existing user needs. In the example with the low-cost mobile phone, let us assume that the company has identified the needs shown in Figure 6-3 that are currently not solved by the mobile device.

By looking at potential future core tasks you will have a unique opportunity to provide great user experience innovations. If you design your solutions very well, your company may even end up later being seen as the inventor of the specific solutions.

Potential future core tasks, however, have some inherent challenges also. For example, you might focus on solutions for potential core tasks so much that you end up reducing the user experience for the core tasks. To avoid this pitfall, you should try to treat existing core tasks and future core tasks equally when innovating.

Figure 6-3. Potential future core tasks in the low-cost mobile device example