When adding a new technology to a device, web page, or system, many companies tend to focus on the already known and planned use cases for that application. If the competition already has products on the market covering the core uses of the technology, then you will have little chance of making a real difference to the users—or in the market.
The method described in this chapter ensures two things:
The next chapter will give ideas on how to create user experience innovation aroundapplications, applications.
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