Summary

The method described in this chapter provides a tangible approach to creating user experience innovation for and around a specific application. The method works by focusing on how the application can become more powerful and valuable by closely integrating its functionality with other applications already existing on your device, web page, or system.

Another important part of successful user experience innovation around applications is looking at the ecosystem. I talk more about ecosystems and how to examine them in Chapter 12.

The focus on target customer needs in this chapter ensures a good chance of success at innovating in the spaces between applications, and as such a good chance of success in the marketplace. The method has proven successful for generating a large number of ideas relevant to the user, many of which you will find on Nokia's mobile devices today.