Index
A
Acquisition or initial public offering (IPO)
Airbnb
Akrapovič
Amazon Web Services (AWS)
Apple
“the ask,”
market validation
money
product
traction
use of funds
use of money
Assets under management (AUM)
B
Bill of materials (BOM)
Business model
BMC
coherent narrative
freemium models
growth-stage companies
high-end sports motorcycles
hybrid models
licensing
marketplace
money flowing
power purchase agreements
venture-backed companies
Business model canvas (BMC)
Business-to-consumer (B2C)
C
Cold emailing
Competitors
customers
pitching
problem
VC pitch
vs. strengths
Cost of acquiring customers (CAC)
Cost of goods sold (COGS)
Credit card fraud
Customer-focused customer service
Customer relationship management (CRM)
D
Direct-to-consumer (DTC)
E, F
Exit strategy
counterintuitive
long-term plans
pitch meeting
worst-case scenario
wrong signal
G, H
General partners (GPs)
Go-to-market strategy
marketing and segmentation
“one-size-fits-all” solution
painting picture, solution
I, J
Investment
company, good fit
thesis
wrong investor
Investor
firms
fund dynamics
information
notes field
partners
pretty broad approach
relevant
tier
K
Key performance indicators (KPIs)
L
Lifetime value (LTV)
Limited partners (LPs)
LinkedIn
M
Market
venture-backable business
size
contextual approach
dynamics
market analysts
regional launch
trajectories
digital photography
growing business
macroeconomic trends
Minimum viable product (MVP)
customer research
early-stage companies
product/market fit
quick product experiment
testing
Moat
budget airlines
customers disagree
defense against competitors
innovations
music-streaming services
pain points
patents
trade secrets
weaker case
N, O
Netflix
Net promoter score (NPS)
P, Q, R
Patents
Pitch
broad strokes
context
CRM
deck design
begin/close, how to
builds
critical design points
graphical design
high-altitude drone
high-end consumer
resources in-house
tools
emotional level
fundraising
groundbreaking/dramatic
investor
issues
lodging business
long-term vision
gig-economy transport
Powerful moats
market dynamics
network effect
platform effect
Power purchase agreements
Product/solution
broader vision
customer feedback
customer needs
detail-oriented approach
end-to-end solution
longer-term goal
macro/micro level
milestones
potential buyers
scheduling
use cases
S
Serviceable available market (SAM)
Serviceable obtainable market (SOM)
Slides, pitches
beachhead market
benefits
broad strokes
business model
compelling narrative arc
exit strategy
funds
historical dots
investor's attention
Keynote/PowerPoint
market landscape/competitors
market size/trajectory
moat
operating plan
pitching coach
pricing model
problem
product/service
solution
team
traction
waymarkers
Storytelling
audience
BeerSub.com
definition
start, where to
weave, how to
words/pictures
Superpower
T
Team
founder-market fit
initial assumptions
most valuable asset
risk reduction
startups
venture capital
Timing
consumer-grade photography drones
GPS and data network capabilities
Internet-of-things company
puck
smartphones
technological innovations
Total addressable market (TAM)
Traction
CAC
capitalization
KPIs
LTV
MVPs
NPS
primary metrics
revenue
U
Uber Eats
V
Venture capital (VC)
definition
investment
IPO
LPs
management fee/carried interest
principle
raising money
Venture-funding specific
W, X, Y, Z
Wirecutter commissions
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