Part III. What Metrics Matter to You?

Part III moves you into the world of choosing and measuring the right metrics for success. The key metrics for startup growth (Chapter 7) provide an overview that will help you focus on the right key metrics that align on driving long-term growth. In Chapter 8, we’ll explore one of the biggest levers you have when it comes to empowering your AI machine: your creative assets and a clear understanding of how they’re impacting performance. In Chapter 9, we’ll explore the area of cross-channel attribution to help provide measurement for your AI machine to determine which channels and creatives have the greatest impact on the complex customer journey to achieve your desired business KPI goals. This will prepare you for Part IV’s dive into picking the right approach to user acquisition.