Part I. AI + Growth Marketing = Smart Marketing

Part I of this book consists of Chapter 1 and Chapter 2. Chapter 1, “Introduction to Growth Marketing,” provides an overview of the current startup landscape and the biggest challenges currently facing new companies—chief among them is customer acquisition, with the need to acquire customers widely and effectively in a crowded field. This is where Lean AI comes in, which is the focus of Chapter 2. In this chapter, you’ll learn about the main components of Lean AI (artificial intelligence and machine learning applied to the function of growth marketing) and we’ll take a look at industry trends for leveraging AI for smart marketing, which will prepare you for Part II’s dive into what we call “Customer Acquisition 3.0.”