TRENDS

49 Logo Trends

Creating a new graphic identity can be an expensive endeavor. When organizations commit to such an investment, they typically don’t see it as fleeting or frivolous. Nevertheless, one can’t discount the influence of trends—from the worlds of art, fashion, technology, etc.—on identity design.

New companies have the luxury of starting with a blank piece of paper, crafting from scratch an identity that reflects current sensibilities, from typefaces to colors. This can put pressure on firms with a longer history, which could feel pressure to update an established graphic identity to appear more current.

Trends come from trendsetters. Keep this in mind. Would you rather be Nike or one of the countless other companies that felt compelled to add a “swoosh” to their logos during the 1990s? Because trends are fleeting, copying a trend-setter is ill advised—unless being a fast follower is part of an organization’s explicit strategy.

1. Ramanauskas & Partners
LOOVVOOL
Hannes Unt, Kadri-Maria Mitt, Valter Kaleta

2. ArtServe
Square One Design
Mike Gorman, Lindsay Jones

3. Aquarius Advisers
John Langdon Design

4. Curzon Cinemas
Subtitle.
Michael Salu

5. matter
Pentagram
Angus Hyland, William Russell

6. Michael & Susan Dell Foundation
Obnocktious
Tia Primova, Brandon Payton

7. Arealis
LOOVVOOL
Hannes Unt, Robi Jõeleht, Valter Kaleta

8. Setterholm Productions
Wink
Scott Thares, Richard Boynton

9. Atlanta Film & Video
Fitzgerald+CO/Deep Design
Heath Beeferman, Rick Grimsley

Designers don’t work in a bubble, so the influence of trends on graphic identity design can’t be completely avoided.