71 Programs That Stand Out

In a world of too many logos, identity programs represent a new horizon for brand development. Even if an organization’s logo and all of its competitors’ logos look alike—some would say “especially” if this is the case—program designers can pursue widely different applications.

It’s important for identity programs to be clearly differentiated not only from competitors, but also from any other experiences. Customers will experience the brand through this type of differentiation. The challenge lies in remaining committed to addressing as many customer touchpoints as possible in the program.

1. All Season’s Wild Bird Store
Imagehaus
Jay Miller

2. Madame Demode
Bunch

All Seasons Wild Bird Store program materials outdo many grocers and health food stores in creating a delectable package. A fashion collection is a study in program reinvention, and the Madame Demode brochure on the opposite page is no exception. Its minimalist graphic approach helps Vanja Solin’s photography—and the clothes—stand out.