78 Funny Brands

A key driver guiding whether or not to inject some humor into a graphic identity is whether or not the brand identity has a sense of humor. Not all organizations should try to pull off a wacky logo. On the other hand, a little humor may be a way to help a brand stand out.

Like people, brands with a sense of humor are nice to be around. In addition to providing simple entertainment, wit can have a humanizing effect on a brand. It can show an audience that there are real people behind the corporation.

With social media moving organizations and their brands into personal spaces, revealing the human side of a brand has never been more important. Wit can provide a pathway for deeper, more personal, lasting relationships between companies and their customers.

The Mob Museum
Wall-to-Wall Studios
James Nesbitt, Larkin Werner, Bernard Uy, Doug Dean, Terrence McClusky

The creative team for The Mob Museum brand identity had a great idea that is funny, extendable, and memorable.