A key objective of risk management is to find the most beneficial management and mitigation methods for your business. You want to develop strategies and techniques that stick. In this and the following chapters, you will see how to make that happen by building risk management directly into your business. Ideally, you will build across many dimensions and develop participation in risk management throughout the organization, from the executive level down, and across all departments and functions. To succeed, your risk management processes must be accessible and routine.

Once you hone your risk management techniques, they become fabulous tools for making money. We’re not talking about merely preventing losses, cutting budgets, or pinching pennies (although all of these things definitely help the bottom line). Now, it’s time to be more proactive: to use risk to make money. If you learn to apply risk management to business processes, strategic decisions, and core product and pricing decisions, you can improve and optimize those decisions so that you make a lot more money than you would have otherwise!