Contents
Part I: Retailing and the Consumer
Chapter 1: A Brief History of the Consumer Society
Chapter 2: A Brief History of Shopping
Chapter 3: The Inscrutable Shopper
Part II: Elements of Consumer Resistance
Chapter 4: A Model of Consumer Resistance
Chapter 5: Responses: Mainstream and Fringe
Part III: The Strategic Retailer
Chapter 6: Implications for Retailers
Chapter 7: Responsible Retailing
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