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Chapter 3: The Basics of Business Analysis
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Chapter 3: The Basics of Business Analysis
by Jerzy Surma
Business Intelligence
Title Page
Copyright
Contents
Introduction
Chapter 1: An Introduction to Business Intelligence
1.1. The Origins of Business Intelligence
1.2. BI as an Autonomous Discipline
1.3. BI and Company Management
1.4. Review of BI Applications in Some Business Areas
Recommended Literature
Internet Resources
Chapter 2: The Data Warehouse
2.1. Introduction
2.2. What a Data Warehouse Is
2.3. Logical Model: Star Schema
2.4. Sources of Data
2.5. Designing a Data Warehouse: Basic Facts
Recommended Literature
Internet Resources
Chapter 3: The Basics of Business Analysis
3.1. Reporting and Data Analysis
3.2. Information Management
Recommended Literature
Internet Resources
Chapter 4: Advanced Business Analysis
4.1. Introduction
4.2. Classification
4.3. Cluster Analysis
4.4. Association Rules
4.5. Other Methods
4.6. Review of Selected BI Applications in Terms of Data Mining
Recommended Literature
Internet Resources
Chapter 5: Customer Intelligence
5.1. Introduction
5.2 Customer Intelligence and Data Mining
5.3. Personalization of the Marketing Message
5.4. On the Eve of Revolution
Recommended Literature
Internet Resources
Chapter 6: Business Intelligence and Value-Based Management
6.1. The Role of Information Capital in Enhancing the Value of an Enterprise
6.2. Implementation Methodology
6.3. Levels of Support of Business Processes
6.4. BI Implementation: Estimation of Return on Investment
6.5. Change Management and the Role of Human Capital
6.6. Conclusions
Recommended Literature
Internet Resources
Conclusion
Notes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Conclusion
References
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3.1. Reporting and Data Analysis
Chapter 3
The Basics of Business Analysis
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