CHAPTER

8

DYNAMIC PRACTITIONER GUIDE - PRINCIPLES AND TECHNIQUES

This chapter summarizes the principles and techniques presented in the previous chapters to form a quick reference guide. For information on how these principles and techniques are compatible with the PMBOK® Guide, and extend on the PMBOK® Guide, please refer to Chapter 2 (PMI, 2013). In deciding whether to apply dynamic project management techniques, a practitioner should:

  • Consider the project type and the relative strengths of its different dimensions looking for evidence of the type of problems in Table 8.1. Project environment dynamism is just one of many dimensions and may not be the most important. The approaches that help manage dynamism may weaken the effectiveness of mitigating other dimensions.
  • Consider the risks of resisting change, and the risks of embracing change using Table 2.2. Embrace or resist dynamism - decision matrix. Consider whether it is possible to achieve a greater net benefit from a make-static approach.
  • Consider the rate of change, and the risk of:
    • lost opportunity from delivering a product or service that is late using Figure 3.4, Cost of sub-optimized opportunity;
    • problems arising from delivering a product or service that does not match a changed business environment using Figure 3.5, Cost of sub-optimized completeness; and
    • difficulty planning and controlling work in a rapidly changing environment.

If dynamism is found to be a salient dimension, the manager should consider employing practices that actively embrace rather than resist change.

Table 8.1 The dynamism problem.

Dynamic Environment Problem for Project Management
High rate of change, in technology, regulation, globalization, and competition.

Events arise at a higher rate than it is practical to re-plan in detail;

Environment changes devalue original project goals, requiring constant revision of goals;

Environment changes mean time is of the essence, and late delivery is an expensive lost opportunity; and

Resisting change compromises business benefits and misses opportunities.

Dynamic Planning

For projects challenged by rapid change, management techniques optimized for speed and flexibility can be used to optimize results, as depicted in Figure 8.1. Speed and flexibility are the pivotal concepts informing the principles and techniques.

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Project managers should commence with clearly stated objectives and a framework plan of milestones and stages that is developed in more detail as the project progresses, using the principles and techniques shown in Table 8.2.

Table 8.2 Dynamic planning.

Principles Techniques
Emergent Iterative Planning

Initially, a high-level plan is created:

  • with a clearly articulated vision;
  • broken into project stages as per Figure 3.3;
  • with the smallest possible initial stage, to get feedback early;
  • with each stage ending with a decision gate, as shown in Figure 3.2, requiring re-planning, revised business cases, and formal review; and
  • with each stage including progressively lower levels of detail according to how far ahead one is looking, as shown in Figure 3.1.

As the project progresses, the project is constantly reviewed (especially at stage gates) to:

  • add feedback from one stage, along with environment changes, and changes to business objectives, to the plan for the next stage; and
  • decide whether to proceed or kill the project.
Adaptable Planning

If possible, identify and plan known good “fall back” options as emergency fall backs early, before seeking more efficient or effective approaches;

Freeze design for static components early;

Start resolving details for dynamic components early with late design freeze just before execution;

Use competing experiments to resolve unknowns;

Focus on adaptability over predictability;

Build in maximum flexibility to facilitate adaptability in later stages;

Contract the parts of a project that won't change first using fixed-price contracts, and consider delayed or performance-based contracts for dynamic components.

Balance Quality with Opportunity

Calculate the likely cost of lost opportunity versus the cost of inadequate quality.

Guidelines Controls

In dynamic environments, a larger variety of control techniques should be employed to reduce reliance on a detailed plan, since detailed predictions of the future are likely to be somewhat inaccurate. The synthesized principles and techniques associated with guideline controls are presented in Table 8.3. Guideline controls are defined as all alternatives to tight process control, and include input, output, boundary, interactive, diagnostic, and belief system approaches. Behavior control in dynamic environments is less about the detail in a plan and more about creating and adjusting stage gates in a series of exploration efforts, followed by discussions on progress toward goals.

Table 8.3 Guideline controls.

Principles Techniques
Guideline Controls

Reduce dependence on planning as a control mechanism, in favor of “guideline” controls:

  • input control (e.g., selecting the right staff for skills and experience, training; adding induction and training);
  • output control (e.g., objectives, rewards, and recognition);
  • diagnostic control (summarize activities to give a snapshot indicator of progress toward goals);
  • interactive controls (reports are interpreted and discussed in a face-to-face meeting of experts; are we achieving goals?);
  • boundary controls (standards, rules, codes of conduct, and regulations); and
  • belief systems (articulate aspirational values that can be used in decision making in unplannable situations).

Egalitarian, Goal-Orientated Culture That Supports Experimentation

Dynamic environments promote an egalitarian, vision-led, and goal-orientated culture that is pragmatic and supports experimentation. Foster a culture that is authorized to optimize pragmatism and expedience over perfection. If necessary this may require geographical or cultural separation from the larger organization. The principles and techniques associated with the category of culture are presented in Table 8.4.

Table 8.4 Egalitarian and goal-orientated culture.

Principles Techniques
Goal-orientated culture that supports experimentation

Focused on a vision with goals, not on strict processes;

Pragmatic – suitable and timely is more important than perfect;

Collaborative, not directive;

Egalitarian with a flat hierarchy;

The smallest possible team;

Organic, flexible, and adaptive;

Experimentation valued for its ability to eliminate dead ends; and

More informal processes complement formal ones.

Timely and Efficient Communication

In dynamic environments, project managers should increase emphasis on fast, timely, and succinct communication, applying the principles and techniques presented in Table 8.5.

Table 8.5 Timely and efficient communication.

Principles Techniques
Timely and efficient communication

Enable more regular communication of all types (colocate staff, have attractive lunch rooms, and social events);

Increased emphasis on fast, timely, and succinct communication over slow formal communication (e.g., bullet points over minutes);

Adjust communication rates according to needs;

Use rapid communication during periods of rapid change;

Timeliness over thoroughness; and

Facilitate direct communication channels that bypass organizational levels, if required.

Flexible Leadership with Rapid Decision Making

In dynamic environments, project managers should employ flexible leadership with rapid decision making, based on the principles and techniques presented in Table 8.6.

Table 8.6 Flexible leadership and rapid decision making.

Principles Techniques
Flexible leadership with rapid decision making

Highly adaptable and flexible; deals with ambiguity and can trade off interim goals to achieve final goals and optimize benefits. Courage to say no, and be realistic;

Select stability that allows flexibility;

High levels of situational awareness developed through diagnostic and interactive controls (Chapter 4);

Ability to quickly mobilize responses (through authority, trust, and collaboration);

Leader enables rapid decision making through: (a) delegating decisions, (b) rapid feedback, (c) clear authority and accountability, (d) a focus on pragmatism, (e) researched alternatives, and (f) pre-planned responses;

Decisions are delegated by communicating vision and goals to an experienced trusted team;

Timely and reasonable decisions are facilitated by: (a) high levels of situational awareness (rapid, constant data collection), and (b) pre-planned responses;

Rewards experimentation as useful input.

Structured Experimentation

In dynamic environments, project managers should use structured experimentation and innovation to resolve unknowns, applying the principles and techniques presented in Table 8.7.

Table 8.7 Structured experimentation and innovation.

Principles Techniques

Employ structured experimentation to resolve unknowns

Promote and allow innovation

Use competing parallel experiments to resolve unknowns, and to save time and money, or improve quality;

Set clear objectives and time limits with strict review points;

Attach small safe amounts of research work to existing robust projects;

Encourage experimentation and accept failures as constructive contributions;

Have the courage to kill dead ends, constantly redirecting resources to the most promising alternatives;

Develop separate career structures to encourage capability development in both innovation management and technology.

Summary of Themes

Table 8.8 highlights the key differences between mostly static environment projects and mostly dynamic environment projects. While it is not argued that either extreme exists exactly as described, the contrast serves to illustrate the key differentiators and project management approaches required. The reality is that most projects have an element of dynamism that exists somewhere between these extremes and so a compromise between these two extremes is required. An alternate representation of the themes is provided in Figure 8.2.

Table 8.8 Contrasting static and dynamic environments.

Static Environments
Stability is the norm
Dynamic Environments
Rapid change is the norm
The world is largely predictable
Targets are stationary
Environment is relatively static – changes yearly or over decades
The world is difficult to predict
Targets are moving
High technology – changes daily or weekly
Change brings more harm than good Allowing change is mostly damaging Change brings more good than harm Resisting change is mostly damaging
Work is directable like a bullet – like a factory production line Work is guidable like a missile – like cars in traffic guided by drivers, rules, and signs
Business cases stay valid Business cases change constantly
Strategic input is required at the start Strategic input is required throughout
Goal Achievement
Targeting system compatible with stability of target
Aimed bullet
Aim, aim, fire
Detailed plan hits a stationery target – Initial plan focuses on maximum accuracy
An accurate plan saves repetition
Goal: Time/cost/quality
Guided missile
Aim, fire, aim
Rapid feedback hits a moving target – Initial plan focuses on expedient adequacy
An adjustable plan achieves expedience
Goal: Optimized business benefit
Control
Control approaches compatible with predictability of environment
Control with detailed plans – processes and checklists Guide with a framework plan – boundaries, inputs, goals, and discussions
Higher emphasis on control to achieve goals (reduce change) Higher emphasis on adaption to achieve goals (relinquish some control)
Duration
Project duration compatible with component product life cycles
Gain economies of scale with size Achieve relevance with quick iterative releases
Culture
Flexible, collaborative, organic, adaptive
Rigid
Formal
Authoritarian, tall hierarchy
Planned, strict, structured
Stakeholders expect and understand static environments
Flexible
Formal framework, informal core
Collaborative, flat hierarchy
Organic, experimental, adaptive
Stakeholders expect and understand dynamic environments
Communication
Rapid informal complimenting less regular formal
Only formal counts
Slow, formal, thorough
Tall hierarchy
Formal informs informal
Mix of formal and informal
Includes rapid, informal, and practical
Flat hierarchy
Informal and formal inform each other
Leadership
Exploratory vision driven using collaboration and delegation
Drives down path
Clear view of path
Highly structured
Knows the path
Leads a hierarchy
Plans dictated centrally
Manages with plan
Workers follow plan
Team driven from above
Explores to find the path
Clear vision of destination
Highly adaptable
Knows the jungle
Collaborates with a team
Actions decided by team
Guides using intent
Specialists deliver vision
Team pursues goals
Decision Making
Rapid – Adequate – In Time
Decisions focused on accuracy
Accuracy achieves lasting perfection
Intent and objectives set at top
Decisions made at the top based on information passed up the hierarchy
Action taken when confident of right decision
Decisions are made after outcomes have occurred and all data collected
Decisions focused on expedience
Speed capitalizes fleeting opportunity
Intent and objectives set at top
Decisions made in the middle by people with situational/subject matter knowledge
Action taken in time to capitalize on fleeting opportunities
Some decisions prepared in advance based on intelligence-gathering on possible outcomes

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