Contents

Introduction

Part I Understanding Arts Entrepreneurship

Chapter 1 The Value(s) of Arts Business

Joobin Ordoobody, Alireza Saify, and Per Darmer

Chapter 2 We Are Not a Commercial Firm

Deirdre McQuillan

Chapter 3 Creating Value in the Performing Arts Industries: A Process for Arts Entrepreneurs

Sara Theis and Mark C. Samples

Part II Arts Culture, Values and Internationalization

Chapter 4 Cultural Embeddedness in the Arts

Deirdre McQuillan

Chapter 5 Art Entrepreneurship and Internationalization at Home: Internationalization Strategies of Theaters from a Central European Country

Paraskevi Karageorgu and Andreja Jaklic

Part III Pathways to Growth and Success

Chapter 6 Exploring the Emergence of Contemporary Art Galleries in Istanbul: The Effectuation Perspective

Aytug Sozuer

Chapter 7 ARTrepreneurship: Shifting to a Business Mindset in a Creative World

Sonia BasSheva Mañjon and Melissa Crum

Chapter 8 Development of Performance-Based Class Projects in the Arts

Larry Stapleton and J. Mark Munoz

Chapter 9 Strategic Entrepreneurship in Self-Employment in the Arts

Robert Moussetis

Chapter 10 Strategic Thinking in Arts Entrepreneurship

Todd A. Stuart

Conclusion

About the Contributors

Index