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Section II: Cognitive Biases and Their Importance
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Section II: Cognitive Biases and Their Importance
by David Soorholtz, Terry Grapentine, David Dwight
Critical Thinking for Marketers, Volume II
Cover
Title
Copyright
Acknowledgments
Section I: Think Better
Chapter 1. Introduction
Chapter 2. Marketing as a Science
Chapter 3. Correlation and Causation
Chapter 4. What Is a Concept?
Chapter 5. David Hume
Chapter 6. The Double Jeopardy Law
Chapter 7. Behavioral Economics
Chapter 8. The Five Whys
Section II: Cognitive Biases and Their Importance
Chapter 9. Introduction
Chapter 10. What They Are and Why They’re Important
Chapter 11. Science: A Tool for Reducing the Systematic Errors Caused By Cognitive Biases
Chapter 12. What Makes Science Special
Chapter 13. Confirmation Bias and the Evolution of Reason
Chapter 14. Epistemic Humility
Section III: Conclusions
Chapter 15. Summary
Chapter 16. Additional Readings
Notes
References
Index
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Chapter 8. The Five Whys
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Chapter 9. Introduction
SECTION II
Cognitive Biases and Their Importance
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