References

Allison, P.D. 1999. Multiple Regression: A Primer. Thousand Oaks, CA: Pine Forge Press.

AMEC. n.d. International Association for the Measurement and Evaluation of Communication. Retrieved from www.amecorg.com

Arthur W. Page Society. 2009. The Authentic Enterprise. New York, NY: Arthur W. Page Society. Retrieved from www.awpagesociety.com/site/members/page_society_releases_the_authentic_enterprise/

Assessing the Representativeness of Public Opinion Surveys. 2012. Pew Research Center for the People and the Press. Retrieved from www.people-press.org/2012/05/15/assessing-the-representativeness-of-public-opinion-surveys/ (accessed May 15, 2012).

Backstrom, H., and G. Hirsch-Cesar. 1981. Survey Research 2nd ed. New York, NY: Macmillan.

Berger, B.K., and B.H. Reber. 2006. Gaining Influence in Public Relations: The Role of Resistance in Practice. Mahwah, NJ: Lawrence Erlbaum Associates.

Blalock, H.J. 1972. Social Statistics. New York, NY: McGraw-Hill.

Botan, C., and V. Hazelton. 2006. Public Relations Theory II. Mahwah, NJ: Lawrence Erlbaum Publishers.

Bowen, S.A. 2008. “A State of Neglect: Public Relations as Corporate Conscience or Ethics Counsel.” Journal of Public Relations Research 20, no. 3, pp. 271–96.

Bowen, S.A., B. Rawlins, and T. Martin. 2010. An Overview of the Public Relations Function. New York, NY: Business Expert Press.

Bowen, S.A., and D.W. Stacks. 2013a. “Understanding the Ethical and Research Implications of the Social Media.” In Ethics of Social Media in Public Relations Practice, ed. M.W. DiStaso and D.S. Bortree. New York, NY: Routledge.

Bowen, S.A., and D.W. Stacks. 2013b. “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation.” Public Relations Journal 7, no. 3, pp. 1–25.

Brody, E.W., and G.C. Stone. 1989. Public Relations Research. New York, NY: Prager.

Broom, G.M., and D. Dozier. 1990. Using Research in Public Relations: Applications to Program Management. Englewood Cliffs, NY: Prentice-Hall.

Campbell, D.T., and J.C. Stanley. 1963. Experimental and Quasi-Experimental Designs for Research. Chicago, IL: Rand McNally.

Carroll, T.B. 2006. Does Familiarity Breed Contempt? Analyses of the Relationship Among Company Familiarity, Company Reputation, Company Citizenship, and Company Personality on Corporate Equity. Unpublished dissertation, University of Miami.

CASRO. n.d. CASRO Code of Standards and Ethics. Retrieved from www.casro.org/?page=TheCASROCode

Caywood, C.L., ed. 1997. The Handbook of Strategic Public Relations and Integrated Communications. New York, NY: McGraw-Hill.

Commission on Public Relations Measurement and Evaluation. 2009. Meeting Minutes, October 16.

Curtin, P., and L. Boynton. 2001. “Ethics in Public Relations: Theory and Practice.” In Handbook of Public Relations, ed. R.L. Heath, 411–22. Thousand Oaks, CA: Sage.

Dillard, J.P., and M. Pfau. 2002. The Persuasion Handbook. Newbury, CA: Sage.

Dillman, D.A. 2007. Mail and Internet Surveys: A Tailored Design Method. 2nd ed. New York, NY: Wiley.

DiStaso, M.W. 2013. “Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys.” Public Relations Journal 7, no. 3, pp. 1–23. www.prsa.org/Intelligence/PRJournal/Documents/2013_DiStaso.pdf

Dozier, D., L. Grunig, and J.E. Grunig. 1995. Manager’s Guide to Excellence in Public Relations and Communication Management. Hillsdale, NJ: Lawrence Erlbaum.

Geertz, C. 1976. “From the Native Point of View: On the Nature of Anthropological Understanding.” In Meaning in Anthropology, eds. K.H. Basso and H.A. Selby, 221–37. Albuquerque: University of New Mexico Press.

Grunig, J.E. 1992. Excellence in Public Relations and Communication Management. Hillsdale, NJ: Lawrence Erlbaum.

Grunig, J.E., and T. Hunt. 1984. Managing Public Relations. Orlando, FL: Harcourt Brace Jovanovich.

Grunig, L.A., J.E. Grunig, and D.M. Dozier. 2002. Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries. Mahwah, NJ: Lawrence Erlbaum.

Grunig, J.E., and L.A. Grunig. 2006. “Characteristics of Excellent Communication.” In The IABC Handbook of Organizational Communication, ed. T.A. Gillis, 3–18. San Francisco, CA: Jossey-Bass.

Harris, T.L. 1993. The Marketer’s Guide to Public Relations. New York, NY: John Wiley & Sons.

Harris, T.L. 1998. Value-Added Public Relations: The Secret Weapon on Integrated Marketing. Lincolnwood, IL: NTC Business Books.

Herzberg, F. 1966. Work and the Nature of Man. New York, NY: Collins.

Herzberg, F. 1968. “One More Time: How Do You Motivate Employees?” Harvard Business Review 46, no. 1, pp. 53–62.

Herzberg, F., B. Mausner, and D.B. Snydermann. 1959. The Motivation of Work. New York, NY: Wiley.

Hickson, M.L. 2003. “Qualitative Research.” In Communication Research, eds. J.E. Hocking, D.W. Stacks, and S.T. McDermott, 193–215. 3rd ed. Boston, MA: Allyn & Bacon.

Hocking, J.E., D.W. Stacks, and S.T. McDermott. 2003. Communication Research. 3rd ed. Boston, MA: Allyn & Bacon.

Holsti, O.R. 1969. Content Analysis for the Social Sciences and Humanities. Reading, MA: Addison-Wesley.

Institute for Public Relations Commission on Measurement and Evaluation. 2012. Ethical Standards and Guidelines for Public Relations Research and Measurement, Version 10. www.instituteforpr.org/topics/ethical-standards-and-guidelines-for-public-relations-research-and-measurement/

Institute for Public Relations. 2011. The Science Beneath the Art of Public Relations. Retrieved from www.instituteforpr.org

Jeffries, A. 2006. “Great Budget Tips for the Budget-Strapped.” PR News, April 3.

Jeffries-Fox, B. 2003. Advertising Value Equivalency. Gainesville, FL: Institute for Public Relations. www.instituteforpr.org/topics/advertising-value-equivalency/

Legacy Tobacco Document Library. n.d. University of California, San Francisco, CA. www.industrydocumentslibrary.ucsf.edu/tobacco/

Li, C., and D.W. Stacks. 2015. Measuring the Impact of Social Media on Business Profit and Success: A Fortune 500 Perspective. New York: Peter Lang.

Likert, R. 1932. “A Technique for the Measurement of Attitudes.” Archives of Psychology 40, no. 140, pp. 1–55.

Lindenmann, W.K. 2001. Research Does Not Have to Put You in the Poorhouse. Gainesville, FL: Institute for Public Relations. Retrieved from www.instituteforpr.org/topics/research-savings/

Maslow, A.H. 1970. A Theory of Human Motivation. New York, NY: Harper & Row.

McCormick, M. 1985. The New York Times Guide to Reference Materials. Rev. ed. 87–96. New York, NY: Praeger.

McCroskey, J.C., V.P. Richmond, and J.A. Daly. 1975. “The Development of a Measure of Perceived Homophily in Interpersonal Communication.” Human Communication Research 1, no. 4, pp. 323–32.

McGrath, J. 2015. You Can Still Call About 40 Percent of US Households on a Landline. Retrieved from www.digitaltrends.com/home/you-can-still-call-about-40-percent-of-u-s-households-on-a-landline/

Michaelson, D. 2007. “Best Practices of Public Relations Research.” Paper presented at the InterAmerican Public Relations Summit, Barranquilla, Colombia.

Michaelson, D. 1979. From Ethnography to Ethnology: A Study of the Conflict of Interpretations of the Southern Kwakiutl Potlach, 140. Ann Arbor, MI: University Microforms.

Michaelson, D., and D.W. Stacks. 2011. “Standardization in Public Relations Measurement and Evaluation.” Public Relations Journal 5, no. 2, pp. 1–25.

Michaelson, D., and D.W. Stacks. 2007. Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage. Gainesville, FL: Institute for Public Relations, Retrieved from www.instituteforpr.org/topics/advertising-media-placement-effectiveness/

Michaelson, D., and S. Macleod. 2007. “The Application of “Best Practices” in Public Relations Measurement and Evaluation Systems.” Public Relations Journal 1, no. 1. Retrieved from www.prsa.org/prjournal/fall07.html

Michaelson, D., and T. Griffin. 2005. A New Model for Media Content Analysis. Gainesville, FL: Institute for Public Relations. Retrieved from www.instituteforpr.org/topics/new-model-for-media-content-analysis/

Michaelson, D., and T. Griffin. 2009. The Media Reality Check: A New Approach to Content Analysis. Gainesville, FL: Institute for Public Relations, www.instituteforpr.org/research/awards/golden-ruler/winners/2009-golden-ruler/

Michaelson, D., D.K. Wright, and D.W. Stacks. 2012. “Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance.” Public Relations Journal 6, no. 5, pp. 1–22.

Miller, D. 2002. Handbook of Research Design and Social Measurement 6th ed. Newbury Park, CA: Sage.

Miller, G.R., and M. Burgoon. 1974. New Techniques of Persuasion. New York, NY: Holt, Rinehart & Winston.

Miller, M.D., and T. Levine. 2009. “Persuasion.” In An Integrated Approach to Communication Theory and Research, eds. D.W. Stacks and M.B. Salwen, 245–259. 2nd ed. New York, NY: Routledge.

Nefuri.com. n.d. “What Percent of the Country Has an Unlisted Phone Number?” Retrieved from www.nefuri.com/What_percent_of_the_country_has_an_unlisted_phone_number_702571.html

The New York Times. Group Attitudes Corporation Was Founded by John and Jane Mapes in 1950 and acquired by Hill & Knowlton in 1956. September 11, 1990.

Osgood, C., G. Suci, and P. Tannenbaum. 1957. The Measurement of Meaning. Urbana, IL: University of Illinois Press.

Oxford English Dictionary. n.d. Retrieved from www.oxforddictionaries.com/us/definition/american_english/standard?q=standards

Pew Research Center. 2015. “The Challenges of Polling When Fewer People Are Available to Be Polled.” Retrieved from www.pewresearch.org/fact-tank/2015/07/21/the-challenges-of-polling-when-fewer-people-are-available-to-be-polled/

Pew Research Center. 2013. “Social Networking Fact Sheet.” www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Pritchard, B., and S. Smith. 2015. The Public Relations Firm. New York: Business Expert Press.

PR Week. 2009. Study: Recession Didn’t Slow Consumers’ Appetite for Cause-Fueled Products. Retrieved from www.prweekus.com/Study-Recession-didnt-slow-consumers-appetite-for-cause-fueled products/article/155871/

Rawlins, B. 2007. Corporate and Governmental Transparency (openness). Paper presented at the International Congress on Corporate Communication, Barranquilla, Colombia, SA.

Rubin, R., A. Rubin, and H. Haridakisk. 2010. Communication Research Strategies and Resources 10th ed. Boston, MA: Wadsworth.

Rubin, R.B., P. Palmgreen, and H.E. Sypher. 1994. Communication Research Measures: A Sourcebook. New York, NY: Guilford.

Schutz, D.E., S.I. Tannenbaum, and R.F. Lauterborn. 1998. Integrated Marketing Communications: Putting It Together and Making It Work. Lincolnwood, IL: NTC Business Books.

Scott, W. 1955. “Reliability of Content Analysis: The Case of Nominal Scale Coding.” Public Opinion Quarterly 19, no. 3, pp. 321–25.

Stacks, D.W. 2002. Primer of Public Relations Research. New York, NY: Guilford.

Stacks, D.W. 2011. Primer of Public Relations Research 2nd ed. New York, NY: Guildford.

Stacks, D.W. 2013. Second Thoughts on Secondary Research. Retrieved from www.instituteforpr.org/2013/06/second-thoughts-on-secondary-research/

Stacks, D.W. 2016. Understanding Standards and Practices in Social Media Research and Evaluation. Proceedings of the 1st Annual Conference of the Public Relations Society of China/9th International Forum on Public Relations and Advertising, pp. VIII–XXIV.

Stacks, D.W. 2017. Primer of Public Relations Research, 3rd ed. New York: Guilford.

Stacks, D.W., and S.A. Bowen, eds. 2013. Dictionary of Public Relations Research and Measurement. Gainesville, FL: Institute for Public Relations. Retrieved from www.instituteforpr.org/topics/dictionary-of-public-relations-measurement-and-research/

Stacks, D.W., and T. Carroll. 2004. Bibliography of Public Relations Measurement. Gainesville, FL: Institute for Public Relations. Retrieved from www.instituteforpr.org/topics/bibliography-of-pr-measurement/

Stacks, D.W., and D. Michaelson. 2004. A Pilot Study of the “Multiplier Effect” Presented at the Summit on Measurement, Durham, NH.

Stacks, D.W., and D. Michaelson. 2009. “Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: A Replication and Extension of Prior Experiments.” Public Relations Journal 3, no. 3, pp. 1–22. Retrieved from www.measurementmatch.com/Michaelson_Adv_vs_PR.pdf

Stacks, D.W., and D. Michaelson. 2010. A Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation. New York, NY: Business Expert Press.

Stacks, D.W., and M.B. Salwen, eds. 2009. An Integrated Approach to Communication Theory and Research 2nd ed. New York, NY: Rutledge.

Stephen, J.B., N. Ganesh, J.V. Luke, and G. Gonzales. 2013. Wireless Substitution: State-level Estimates From the National Health Interview Survey, January 2007– June 2010. Retrieved from www.cdc.gov/nchs/data/nhsr/nhsr039.pdf

Taylor, F. 1919. The Principles of Scientific Management. New York, NY: Harper & Brothers Publishers.

Thurstone, L.L., and E.J. Chave. 1929. The Measurement of Attitude. Chicago, IL: University of Chicago Press.

Tinsley, H.E.A., and D.J. Weiss. 2000. “Interrater Reliability and Agreement.” In Handbook of Applied Multivariate Statistics and Mathematical Modeling, eds. H.E.A. Tinsley and S.D. Brown, 95–124. San Diego: Academic Press.

Toth, E.L. 2009. The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation. Mahwah, NJ: Lawrence Erlbaum.

U.S. Department of Commerce. n.d. United States Census Bureau. Retrieved from www.census.gov

Waksberg, J. 1978. “Sampling Methods for Random Digit Dialing.” Journal of the American Statistical Association 73, no. 361, pp. 40–46.

Weiner, M. 2007. Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication. San Francisco, CA: International Association of Business Communicators.

Wikipedia. n.d. Search Engine Optimization. http://en.wikipedia.org/wiki/Search_engine_optimization

Williams, F., and P. Monge. 2001. Reasoning with Statistics: How to Read Quantitative Research, 5th ed. Fort Worth, TX: Harcourt College Publishers.

Wright, D.W. 1990. Presentation Made to the Jacksonville Chamber of Commerce. Jacksonville, FL.

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset
3.15.188.27