Note: Information in figures is indicated by f in page numbers.

• Abbosh, Omar, 73–81
• access
• as currency, 37
• digital agency and, 122, 126, 130
• in voice shopping, 6
• ACCESS Act, 124
• accuracy, in talent management, 28, 30
• agency
• data, 122, 125
• digital, 122, 124, 127, 130, 131
• Agile, 208
• AI. See artificial intelligence (AI)
• AirPods, 96
• Alexa, 5, 6, 8, 9, 10, 95–96
• Allbirds, 146
• AlterEgo, 98–100
• Amazon, 4, 28, 146, 147–149
• Amazon Echo, 4, 7, 8
• Anthony, Callen, 51
• Apple, 96, 125
• AR. See augmented reality (AR)
• artificial intelligence (AI)
• and distancing of experts from work, 52–54
• learning to work with, 47–69
• and obstacles to learning, 50–57
• on-the-job learning and, 49–50
• shadow learning and, 67–68
• in talent management, 25–33
• voice assistants and, 3
• wearable, 95–103
• augmented reality (AR), 15–22, 99–100

• BCI. See brain-computer interfaces (BCI)
• Beane, Matt, 47–69
• Berners-Lee, Tim, 127
• BevMo!, 7
• Big Tech
• breakup of, 125
• regulation of, 124
• startups and, 145–152
• user data control and, 125
• biometrics, 83–92, 90f, 96
• Blippar, 16–17
• blockchain, 35–45
• Blumenthal, Richard, 124
• “bot crisis,” 86
• brain-computer interfaces (BCI), 98
• Brayne, Sarah, 55–56
• Brouwer, Jack, 141

• California Consumer Privacy Act (CCPA), 124, 131
• cars, 8–9
• CCPA. See California Consumer Privacy Act (CCPA)
• Chakravorti, Bhaskar, 121–132
• Chamorro-Premuzic, Tomas, 25–33
• chats, group, 107–109
• cities, smart, 77
• civic data trust, 126
• cognitive load, with voice assistants, 10
• commission, with voice assistants, 9
• Community (messaging service), 108–109
• competition, 9, 43
• contracts
• blockchain in, 36, 40, 43
• as currency, 37
• crime, 56–57, 62
• cyberattacks, 133–143

• DASHBOARD Act, 124
• data
• as currency, 37
• as labor, 126
• self-reported, 86
• training, 26, 28
• user control of, 121–132
• valuation, 129
• data agency, 122, 125
• data democracy, 127
• data governance, 128–130
• data ownership, 9, 127
• Data Transfer Project, 125
• Dattner, Ben, 25–33
• Depository Trust and Clearing Corporation (DTCC), 40
• digital agency, 122, 124, 127, 130, 131
• digital campfires, 106–115
• Discord (chat platform), 110–111
• Downes, Larry, 73–81
• Dropbox, 149
• DTCC. See Depository Trust and Clearing Corporation (DTCC)

• edX, 54–55, 63–64
• ethics
• of intelligence amplification, 99
• of predictive policing, 56
• in talent management, artificial intelligence and, 25–33
• evolutionary solutions, with blockchain, 41–42, 45
• expertise, shadow learning and, 57, 64
• experts, distancing of, from work, 52–54
• eyewear, smart, 99–100

• Facebook, 105, 114, 122–123, 125, 146, 150
• Facebook Groups, 109–111
• Facebook Messenger, 108
• fairness, in talent management, 28, 30, 32–33
• fear of missing out (FOMO), 38–39, 44
• 5G, 73–81
• food-tracking blockchain, 39–40
• Foroohar, Rana, 126
• Fortnite (video game), 112–113
• Furlonger, David, 35–45
• furniture, 17–18

• galvanic skin response (GSR), 84, 85–86, 87–88, 90f, 92
• gaming, 43, 112–113
• General Data Protection Regulation (GDPR), 28, 124, 125, 131
• Gillespie, Matthew, 83–92, 90f
• Glaeser, Bree, 7
• Glossier, 111–112
• Goel, Asit, 15–22
• Google Assistant, 9, 10
• Google Home Nest Hub, 8
• group chats, 107–109
• GSR. See galvanic skin response (GSR)

• Hawley, Josh, 124

• idatity, 126
• Ikea Place, 17–18
• Instagram, 108, 123, 146
• Instagram Stories, 109–110
• insurance
• car, 36, 78
• data democracy and, 127
• intelligence amplification, 95–103
• Internet of Things (IoT), 76, 96

• Jones, Jacob L. H., 83–92, 90f

• Kapur, Arnav, 99
• Khan, Shaharyar, 139–140
• Kim, Juho, 67

• labor, data as, 126
• Lasso (app), 150
• law enforcement, 56–57, 62, 67
• laws
• hiring and, 31
• privacy, 123–124
• user data control and, 123–125
• learnersourcing, 67
• learning
• machine, 53
• methodological overload and, 54–55
• methods, standard, 55–57
• obstacles to, 50–57
• on-the-job, 49–50
• shadow, 57–68
• struggle and, 58–59
• “learning edge,” 51–52
• LectureScape, 67
• Libert, Kelsey, 83–92, 90f

• machine learning, 53. See also artificial intelligence (AI)
• Madnick, Stuart, 133–143
• Maes, Pattie, 100
• mall, shopping, 8–11
• marketing, viral, 83–92, 90f
• Mars Agency, 7
• Marshmello (artist), 112–113
• Merton, Robert, 57
• methodological overload, 54–55
• micro-communities, 109–112, 116
• Microsoft Teams, 146
• mobile network technology, 73–81

• network, 5G, 73–81
• Nilekani, Nandan, 127

• Ocean Protocol, 127
• on-the-job learning (OJL), 49–50
• opportunistic solutions, with blockchain, 40–41, 44
• ownership, data, 9, 127
• Own Your Own Data Act, 125

• Pokémon Go, 15–16
• policing, 56–57, 62, 67
• Polli, Frida, 25–33
• Posner, Eric, 126
• prediction, of viral content, 83–92, 90f
• predictive policing, 56–57, 62, 67
• PredPol, 56–57, 62, 67
• privacy
• intelligence amplification and, 99, 101
• legislation, 123–124
• privacy paradox, 121, 131
• private messaging, 107–109, 115

• recruitment. See talent management
• Rigby, Darrell K., 15–22
• role redesign, 61–62

• Schwab, Nick, 6
• SecuTix, 41–42
• self-reported data, 86
• Sephora, 16
• shadow learning, 57–68
• shared-experience campfires, 112–115, 116
• Shestakofsky, Benjamin, 53–54
• shopping
• with augmented reality, 17–18
• by voice, 4–13
• Simms, Kane, 3–13
• skins, 113–114
• Slack (messaging tool), 110–112, 146
• SmartAisle, 7
• smart cities, 77
• smart eyewear, 99–100
• Snapchat, 146, 150
• social media, 105–116, 124
• speakers, smart, 3
• Sprite, 111
• startups, 145–152
• Streamr, 127
• struggle, in shadow learning, 58–59
• Susskind, Lawrence, 136
• Swash (app), 127

• talent management, artificial intelligence in, 25–33
• Teixeira, Thales S., 145–152
• Text Rex, 108
• Threads (app), 108
• ticketing, 5, 41–42
• TikTok, 150
• ToolScape, 67
• training data, 26, 28
• trapped value, 76, 77, 78
• Trojan horse solutions, with blockchain, 39–40, 44
• Twitch (livestreaming platform), 113

• Union of European Football Associations (UEFA), 41–42
• utilities, cyberattacks on, 133–143
• Uzureau, Christophe, 35–45

• value
• of augmented reality, 17–18
• of blockchain, 35–36, 38
• trapped, 76, 77, 78
• viral marketing, 83–92, 90f
• voice assistants, 3–13
• voice user interface (VUI), 7, 11
• Voysis, 8
• Vu, Mikey, 15–22
• VUI. See voice user interface (VUI)

• Wara, Michael, 133–134
• Warner, Mark, 124
• Warren, Elizabeth, 125
• Wayfair, 147–148
• wearables, 95–103
• Weyl, Glen, 126
• Wilson, Sara, 105–116
• Woolf University, 42–43

• Yang, Andrew, 125
• YouTube, 25, 110

• Zuckerberg, Mark, 114. See also Facebook
• Zulily, 148–149