About the Author

David Allan, PhD, is the chair and professor of Marketing at Saint Joseph’s University in Philadelphia, PA. Allan has a BA in Communications from American University; an MBA in Marketing from St Joes; and a PhD in Mass Media and Communication from Temple University. He has written two books (This Note’s For You (Business Experts Press) and HitPlay); three book chapters (Oxford Handbook of Music and Advertising (in press), Brick & Mortar, and Encyclopedia American Music and Culture); six music case studies (David Bowie, Pepsi, JT, Taylor Swift, Beyoncé, and Coca-Cola); and has multiple journal articles (Journal of Consumer Research, Journal of Business Research, and Journal of Advertising Research) and a popular website (www.marketingmusicology.com). Prior to academia he spent 20+ years in radio as a DJ in Oxford, Ohio (97X) then Maryland, Virginia, and Pennsylvania as Program Director, Operations Manager, Regional Vice-President, Vice-President/General Manager (Power 99FM), and Senior Vice-President (Tak Communications, Evergreen Media, Chancellor Media and Clear Channel Communications, and iHeartmedia).

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.