In this chapter, we'll explore the various ways in which Prezi has been utilized by other businesses, and in this way stimulate our own thinking about how to use Prezi. After briefly discussing some of the strategies that can be used to implement Prezi, we'll look at some real-world implementation examples.
We'll cover the following topics:
- Collaboration and brainstorming
- Marketing and web presence
- Sales
- Case studies
In the previous chapter, we learned about the various ways in which Prezi facilitates online collaboration. Now let's think about how we can put that functionality to use for our business. Using Prezi as a whiteboard is one of the best ways to increase productivity and creativity when you're brainstorming new business ideas. Let's look at some of the ways Prezi can be useful as a whiteboard-brainstorming tool.
Prezi makes it easy to add visuals to your ideas; best of all, it doesn't require any special art skills with a dry erase marker. For those of you like me, who are artistically impaired, the built-in graphics in Prezi make it easy to add visual flair to the ideas we're developing. This can be done through the basic graphics (such as arrows and frames) that are included to help organize our ideas, or by adding images from a Google image search.
Why does this matter? Graphics can almost immediately affect us both emotionally and cognitively in ways that words alone simply cannot. Prezi makes it easy to break out of our reliance on bullet points and words, and demonstrate an idea in a way that is memorable and visually appealing.
Prezi's online collaboration tools also allow you to work with others who may not be in the same building as you are. The ability to see their avatars and where they are working on the Prezi canvas makes it feel like they're right there in the room with you.
On the other hand, for those of us who might be introverts, this also has the added benefit of not allowing people to get too close to us, as they lean over our shoulders to see what we're doing. In this way, it can offer the best of both worlds—¾ social collaboration without any of the potential drawbacks of a physical presence.
Once your idea has been through its initial development, it's easy to share it with a wider audience. You can include more team members in the shared folder that you've created for it or even make the Prezi public and push it out via social media. The great part is that the amount of sharing you want to do is completely up to you.