User engagement through social media has seen tremendous growth and many companies use social media channels for campaigns and branding. Let us look at various benefits social media offers:
Customer relationship management |
A company can use social media to campaigns their brand and potentially benefit with positive feedback from customer review. |
Customer retention and expansion |
Customer reviews can become a valuable source of information for retention and also help to add new customers. |
Market research |
Social media conversations can become useful insight for market research and planning. |
Gain competitive advantage |
Ability to get a view of competitors' messages which enables a company to build strategies to handle their peers in the market. |
Public relations |
Corporate news can be conveyed to audience in real time. |
Cost control |
Compared to traditional methods of campaigning, social media offers better advertising at cheaper cost. |